Influencer marketing, done with data
Guides for brands that work with creators: how to find the right ones, get replies, price a deal and run campaigns that sell. Every claim about a platform links to its source, and every creator we mention comes from the topYappers database.
Featured guide
Finding creators
How to find influencers for your brand
Start with creators who already sell products like yours, use the free methods properly, then scale with a database. Includes a five-minute vetting checklist.
October 20, 2026 · 6 min read
Finding creators
Finding creators
How to find influencers on Instagram
Seven ways to find Instagram creators who fit your brand, from native search to competitor tags and lookalikes, plus how to vet and contact them.
October 20, 2026 · 4 min read
Finding creators
How to find local influencers
For restaurants, gyms, salons and shops, the best creators live nearby. Here's how to find them, check their audience is actually local, and what to offer.
October 20, 2026 · 3 min read
Finding creators
How to find micro influencers
Free search methods that actually surface creators with 10K to 100K followers, the database shortcut, a vetting checklist and how to contact dozens of them.
October 20, 2026 · 4 min read
Finding creators
How to find UGC creators
Four places to source UGC creators, compared honestly, plus a portfolio checklist and the usage-rights questions to settle before anyone hits record.
October 20, 2026 · 5 min read
Outreach
Outreach
Influencer outreach: how to contact influencers and get replies
A complete outreach system: where to find contacts, what the first message needs, when to follow up, what to agree on and how to keep track once you're talking to fifty creators.
October 20, 2026 · 6 min read
Outreach
Influencer outreach email templates
Short, specific influencer outreach email templates for paid posts, gifting, affiliate deals, UGC and follow-ups, plus the personalization checklist that makes them work.
October 20, 2026 · 4 min read
Strategy
Strategy
B2B influencer marketing: a practical guide
B2B buyers follow practitioners, not celebrities. Where B2B creators actually are, how to find them, which deal formats work, and how to measure pipeline instead of likes.
October 20, 2026 · 4 min read
Strategy
How to get influencers to promote your product
Most pitches fail before they're sent, because they go to the wrong creators with an unclear offer. Fix targeting first, then make saying yes easy.
October 20, 2026 · 4 min read
Strategy
Influencer marketing examples you can learn from
Real promotional posts from the topYappers database, from AI apps to a bakery in Amsterdam: who posted, for which brand, how many views, and the patterns worth copying.
October 20, 2026 · 6 min read
Strategy
Influencer marketing for ecommerce brands
A revenue-first playbook: start with creators who already sell in your category, then seed, set up affiliate deals, use TikTok Shop and measure revenue per creator.
October 20, 2026 · 4 min read
Strategy
Influencer marketing for small businesses
A realistic starter plan a one-person marketing team can run: what to offer, which creators to pick, how to reach them and how to tell if it's working.
October 20, 2026 · 4 min read
Strategy
Influencer marketing for startups
Test small, measure signups, scale the winners. A launch playbook for startups, with real examples of apps promoted by small creators in 2026.
October 20, 2026 · 4 min read
Strategy
Influencer tiers explained
Nano, micro, mid-tier, macro and mega: the common follower ranges, what each tier is good for, and what our data says about engagement and reach by tier.
October 20, 2026 · 4 min read
Strategy
Nano influencers: a practical guide for brands
What counts as a nano influencer, which brands already show up across thousands of nano creators in our data, and how to run a nano program without drowning in DMs.
October 20, 2026 · 5 min read
Strategy
Product seeding: a step-by-step playbook
Treat seeding as a pipeline: send to creators who already post about your category, make a no-pressure offer, track who posts, then pay the ones who perform.
October 20, 2026 · 5 min read
Platforms
Platforms
Influencer whitelisting, explained
Whitelisting means running ads that appear from a creator's account. Here's how it works today on Meta and TikTok, and the agreement points brands forget.
October 20, 2026 · 4 min read
Platforms
LinkedIn influencer marketing for B2B brands
How LinkedIn creator partnerships work, where to find the right creators, the formats LinkedIn supports for sponsoring their content, and how to measure results.
October 20, 2026 · 4 min read
Platforms
TikTok Creator Marketplace is now TikTok One: what brands need to know
TikTok folded its creator marketplace into TikTok One. Here's what's inside it today, how to find creators there step by step, and what it doesn't cover.
October 20, 2026 · 4 min read
Platforms
TikTok Spark Ads: how to boost creator posts
A brand-side playbook for Spark Ads: how the authorization code works, what to agree with the creator before you spend, and which posts deserve your budget.
October 20, 2026 · 5 min read
Comparisons
Comparisons
The best influencer marketing platforms for small businesses
Judged on what a small team actually needs: a price you can afford, contact emails, outreach that doesn't take all week, and no long contracts.
October 20, 2026 · 4 min read
Comparisons
GRIN alternatives for smaller teams
What GRIN does well, what it costs now that it has self-serve plans, what smaller teams usually need instead, and five alternatives with checked prices.
October 20, 2026 · 4 min read
Comparisons
HypeAuditor alternatives worth considering
What HypeAuditor costs today, what to compare, six alternatives with prices checked on each vendor's site, and when HypeAuditor is still the right call.
October 20, 2026 · 4 min read
Comparisons
Modash alternatives worth considering
What Modash costs today, what to look for in an alternative, six options with verified starting prices, and when Modash is still the better choice.
October 20, 2026 · 5 min read
Comparisons
UGC platforms for brands, compared
Marketplaces, managed services and creator databases each solve a different problem. How they compare on cost, vetting, usage rights and speed, with prices checked on each vendor's site.
October 20, 2026 · 5 min read
Comparisons
Upfluence pricing and alternatives
Upfluence doesn't publish prices. Here's how its pricing works, what each plan includes, who it suits, and the cheaper options small teams use instead.
October 20, 2026 · 4 min read
Creator lists
The top creators by niche, platform and country, refreshed every month.
Top Fitness Influencers
Chris Bumstead, Tammy Hembrow and 28 more
30 creators · October 2026
Top Gaming YouTubers
Total Gaming, elrubiusOMG and 28 more
30 creators · October 2026
Top Golf Influencers
Katie Sigmond, Ben Baller and 28 more
30 creators · October 2026
Top Fashion Influencers
Sayyed Arishfa Khan, Riyaz Aly and 28 more
30 creators · October 2026
Top Travel Influencers and YouTubers
T Garcia, Ahmed Hossam احمد حسام . and 28 more
30 creators · October 2026
Top Food Influencers
バヤシBayashi, Surthycooks and 28 more
30 creators · October 2026
Find creators who already promote products like yours
Paste your website and topYappers drafts your brand brief and matches you with 10 creators, free. Then reach out from your own inbox.