Hire UGC creators
Find UGC creators by niche and platform, check the brands they've already made content for, and hire them directly, with no marketplace fee on every payment. topYappers searches creator bios, content and past promotions so you can shortlist the best UGC creators for your product in minutes.
Browse UGC creators by niche
UGC creators describe their work in their bios: "UGC creator", portfolio links, the niches they film. topYappers lets you search those bios together with niche, country and platform filters, so you can find, for example, skincare UGC creators in the UK or pet UGC creators on TikTok. Our list of male UGC creators shows the approach: every creator on it describes their own UGC work, because inferred labels aren't reliable enough.
- 1
Justin(opens Instagram profile)
@90skid4lyfeUnited States
Retro gaming · Nostalgia
Has promotedN64Game Boy Color- Followers
- 3.9M
- Engagement
- 9%
- Avg. views
- 180K
- Followers
- 3.9M
- Engagement
- 9%
- Avg. views
- 180K
- 2
MikeCheck(opens TikTok profile)
@itsmikecheckUnited States
Gaming · Reviews
Has promotedAge of Mythology RetoldThe Front Room- Followers
- 433K
- Engagement
- 6.1%
- Avg. views
- 2.7M
- Followers
- 433K
- Engagement
- 6.1%
- Avg. views
- 2.7M
- 3
Emre Kaya(opens Instagram profile)
@whatnextfindUnited States
Product reviews · Family life
Has promotedlinyoviaim- Followers
- 121K
- Engagement
- 5%
- Avg. views
- 60.6K
- Followers
- 121K
- Engagement
- 5%
- Avg. views
- 60.6K
See past brand work before you reach out
The best predictor of good UGC is good UGC. Every topYappers profile lists the brands and products detected in the creator's posts, and links to their profile so you can watch their recent videos. Before you contact anyone, check:
- Hooks: do the first two seconds make you stop?
- Product handling: is the product shown clearly, in use, in good light?
- Range: testimonials, unboxings, tutorials and problem-solution videos
- Category fit: work for brands like yours, and no current work for a direct competitor
Contact creators directly
Hiring directly means you choose exactly who makes your content and pay creators without a platform fee on top. topYappers shows which creators have a contact email, and the Outreach Agent sends a personalized message with follow-ups from your own inbox. Replies and deals land in a creator CRM, so you can manage a dozen UGC creators without a spreadsheet.
What to include in a UGC brief
Keep it to one page:
- The product and the single problem it solves
- The audience, in a sentence or two
- Format: length, aspect ratio, on-camera or voiceover, number of hooks
- Must-say points, no more than three
- Examples of videos you like
- Deliverables: edited videos, raw clips, captions
Agree on usage rights
Usage rights decide where and how long you can use what you pay for. Agree, in writing, before anyone films:
- Organic or paid: posting on your accounts versus running the video as an ad
- Duration: for example three or six months, and what happens after
- Creator-account ads: TikTok Spark Ads and Meta partnership ads need the creator's permission
- Edits: whether your team can re-cut the footage
Our free UGC contract creator turns these terms into a simple agreement, and our guide to UGC platforms for brands compares hiring directly with marketplaces.
Frequently asked questions
How do I hire a UGC creator?
Search for creators whose bios describe UGC work in your niche, review their past content, send a short brief with the deliverables, fee and usage rights, and agree everything in writing before they film.
Where can I find the best UGC creators?
On UGC marketplaces, by searching 'UGC creator' plus your niche on TikTok and Instagram, in creator databases that search bios and past brand work, and among your own customers.
How much does it cost to hire UGC creators?
It depends on the number of videos, length, revisions and usage rights. Ask several creators to quote against the same brief, and use our creator rate calculator as a starting point.
Do I own the content a UGC creator makes?
Only what your agreement says. Most deals grant usage rights for set channels and a set period rather than full ownership, so put the terms in writing before production.
Browse UGC creators
Search creators whose bios describe UGC work, see the brands they've made content for and reach out from your own inbox. Start free with 10 matched creators.
