Influencer CRM for brands
An influencer CRM keeps every creator relationship in one place: who you contacted, who replied, what you agreed and how their posts performed. topYappers puts the CRM next to creator search and outreach, so a creator goes from search result to signed deal to tracked post without a spreadsheet.
One pipeline from first email to posted content
Every creator moves through the same stages. In topYappers, the pipeline runs from To outreach to Outreached, Negotiating, Working and Done, organized by campaign, and you move creators along by dragging them, so you can see at a glance where every relationship stands and what needs attention today.
- Campaigns and projects keep each launch, product or client separate.
- Pipeline stages show what's moving and what's stuck, and cancelled deals stay on record.
- Contact history keeps every email in the thread where it happened.
Track deals and deliverables
A deal is more than a yes. Keep the details with the creator, not in a separate doc:
- The proposed and agreed rate
- The content deliverables you agreed on
- First contact, last contact and response dates
- Notes for everything else, like usage rights, product sent or posting dates
Campaigns can carry a budget and start and end dates, so you can see each launch as a whole.
Track views, likes and engagement on posted content
Once a creator posts, the job is to see whether it worked. topYappers tracks accounts and videos across TikTok, Instagram and YouTube, refreshing data every 12 hours, so you can compare views, likes, comments and engagement across every creator in a campaign. Over time, that tells you who to book again.
Outreach from your own inbox
The CRM fills itself when outreach happens in the same tool. The topYappers Outreach Agent finds creators who already promote products like yours, writes a personalized email for each one and sends it, with follow-ups on a schedule, from your own inbox. Every conversation syncs to the pipeline, so replies never get lost in a general mailbox. Our influencer outreach guide covers what to write and when to follow up.
Why a creator CRM beats spreadsheets
| Spreadsheet | Creator CRM | |
|---|---|---|
| Contact history | Copied by hand, often missing | Every email in the thread |
| Follow-ups | Depend on someone remembering | Scheduled, with replies tracked |
| Stages | A status column that drifts | A pipeline you update by dragging |
| Post results | Pasted in later, if at all | Tracked automatically after posting |
| Team handoffs | "Which tab is current?" | One shared view |
A spreadsheet works for your first five creators. By twenty, things slip: missed follow-ups, forgotten deliverables, posts nobody measured.
Pricing
The creator CRM is included in topYappers, together with creator search, contact emails, the Outreach Agent and post tracking: $59 a month or $299 a year, with a free start. See pricing.
Frequently asked questions
What is an influencer CRM?
A customer relationship manager built for creators: it tracks who you contacted, conversations, deal terms, deliverables and the results of each post, usually organized by campaign.
Do I need an influencer CRM?
Once you're working with more than a handful of creators at once, yes. A CRM stops missed follow-ups, lost deal terms and unmeasured posts that a spreadsheet tends to let slip.
Does topYappers track creator posts?
Yes. topYappers tracks accounts and videos across TikTok, Instagram and YouTube, with data refreshed every 12 hours, so you can compare views, likes, comments and engagement across a campaign.
How much does the topYappers creator CRM cost?
It's included in topYappers plans at $59 a month or $299 a year, along with creator search, contact emails and outreach. You can start free.
Try the creator CRM
Search creators, reach out from your own inbox and track every deal and post in one pipeline. Start free with 10 matched creators.
