topYapperstopYappers

Top UK Influencers in 2026

These are the top UK influencers brands can work with right now: 30 creators based in the United Kingdom, ranked with data from the topYappers database. The list runs from household names like Gordon Ramsay, KSI and Zoella to TikTok satirists, parkour crews, a magician and a husky. Every pick is active and has promoted at least one brand. Below the ranking: London influencers, five UK creators each in fashion, beauty, food, fitness and lifestyle, and ten micro-influencers with very engaged audiences. Updated October 2026.

Featuring miniminter, tanya burr, Ryan Terry and 27 more

By the topYappers teamRefreshed monthly

Top 30 UK influencers, ranked

Audience size leads the ranking, and engagement and brand-deal history break near-ties. YouTube rarely exposes likes, so compare average views there. Notes come from each creator's own bio and the promotions topYappers detected in their posts.

  1. 1

    Gordon Ramsay(opens TikTok profile)

    @gordonramsayofficialUnited Kingdom

    The chef's TikTok ('I cook sometimes too.....', per the bio), averaging about 6.9M views. Diet Coke and Welch's fruit snacks appear among detected promotions.

    Has promotedDiet CokeWelsh's fruit snacksButter Chicken
    Followers
    40.6M
    Engagement
    8.3%
    Avg. views
    6.9M
  2. 2

    kyle thomas(opens TikTok profile)

    @kylethomasUnited Kingdom

    Animal rescue and wildlife creator whose BBC iPlayer show, We Built a Zoo, is out now, per the bio.

    Has promotedBBC iPlayerColleen Hoover booksElizabeth Line
    Followers
    34.8M
    Engagement
    7.4%
    Avg. views
    220K
  3. 3

    miniminter(opens Instagram profile)

    @miniminterUnited Kingdom

    YouTuber 'that posts some pictures', per the bio, with Asus ROG, DJI, LEGO and PS5 among detected promotions. Engagement runs around 30%.

    Has promotedAsusDJILego
    Followers
    6.1M
    Engagement
    30%
    Avg. views
    513K
  4. 4

    tanya burr(opens Instagram profile)

    @tanyaburrUnited Kingdom

    Outfits, books and London life, per the bio, with the Chapter reading app and a UNHCR goodwill ambassador role listed. Engagement runs around 35%.

    Has promotedChapterLancaster
    Followers
    4M
    Engagement
    35%
    Avg. views
    237K
  5. 5

    Supercar Blondie(opens YouTube profile)

    YouTubeUnited Kingdom

    Supercar reviews and road trips, plus SBX Cars, an in-house auction platform for rare cars, per the description. Bentley and Lexus appear among detected deals.

    Has promotedBentley Batur ConvertibleLexus LX600SBX Cars
    Followers
    21.6M
    Engagement
    –
    Avg. views
    318K
  6. 6

    MoreAliA(opens YouTube profile)

    YouTubeUnited Kingdom

    Ali-A's reaction channel for Shorts, fails and gaming clips, per the description, with Turtle Beach and Scuf among detected promotions.

    Has promotedTurtle Beach HeadsetRecording equipment (e.lga.to/a)KontrolFreek aim trainer
    Followers
    20.3M
    Engagement
    –
    Avg. views
    367K
  7. 7

    KSI(opens YouTube profile)

    YouTubeUnited KingdomEmail on file

    The main YouTube channel, with inquiries routed through a manager, per the bio. Recent detected promotions are tickets for Baller League UK and Misfits boxing events.

    Has promotedBaller League UK TicketsMisfits 21 Tickets
    Followers
    16.5M
    Engagement
    –
    Avg. views
    1.9M
  8. 8

    W2S(opens YouTube profile)

    YouTubeUnited Kingdom

    FIFA and gaming commentary averaging about 15.4M views per video in this snapshot. SDMN clothing appears among promotions.

    Has promotedFIFA 20SDMN ClothingBOOK KICKTOWN
    Followers
    16.3M
    Engagement
    –
    Avg. views
    15.4M
  9. 9

    Woody & Kleiny(opens YouTube profile)

    YouTubeUnited Kingdom

    Two best friends doing pranks, challenges and stunts, with new vlogs every Thursday, per the description.

    Has promotedMashtag
    Followers
    15.9M
    Engagement
    –
    Avg. views
    45.1K
  10. 10

    Max And Harvey(opens TikTok profile)

    @maxandharveyofficialUnited KingdomEmail on file

    Max and Harvey mix comedy, music and vlogs, with River Island and ASOS among detected deals. Business email on file.

    Has promotedRiver IslandSupremeASOS
    Followers
    6.6M
    Engagement
    18%
    Avg. views
    1.6M
  11. 11

    Charlotte Roberts(opens TikTok profile)

    @charlottelooksUnited KingdomEmail on file

    Dark humor and social satire from a 21-year-old Londoner, per the bio, with Baileys among detected deals. Business email on file.

    Has promotedBaileys
    Followers
    8.6M
    Engagement
    13%
    Avg. views
    135K
  12. 12

    Mr Tov(opens TikTok profile)

    @mr_tovUnited Kingdom

    Fitness and product-review videos averaging about 8.1M views ('Tov Gang', per the bio).

    Has promotedFootball Goal Post
    Followers
    5.1M
    Engagement
    21%
    Avg. views
    8.1M
  13. 13

    Arshdeep Soni(opens TikTok profile)

    @arshsoniUnited KingdomEmail on file

    Magic and puzzles, per the bio, averaging about 14.8M views, with Oreo and Rubik's Cube among detected promotions. Business email on file.

    Has promotedOreoRubik's CubeAliexpress
    Followers
    11M
    Engagement
    8%
    Avg. views
    14.8M
  14. 14

    Professional Idiots(opens Instagram profile)

    @the_professionalidiotsUnited KingdomEmail on file

    Three 'professional idiots' who moved their parents out to build their dream home, per the bio, with renovation partners among detected deals. Business email on file.

    Has promotedUnderfloor heatingHeating PartnershipCobills Plastering
    Followers
    3.7M
    Engagement
    61%
    Avg. views
    –
  15. 15

    Storror(opens YouTube profile)

    YouTubeUnited KingdomEmail on file

    The official STORROR parkour team channel, per the description, with in-house clothing and a STORROR game. Business email on file.

    Has promotedSTORROR ClothingSTORROR GAME
    Followers
    10.7M
    Engagement
    –
    Avg. views
    296K
  16. 16

    The Diary Of A CEO(opens YouTube profile)

    YouTubeUnited Kingdom

    Business and leadership interview podcast averaging about 1.5M views per episode, with Shopify and Vivobarefoot among detected sponsors.

    Has promotedScorecard MarketingSkimsGood American
    Followers
    10.7M
    Engagement
    –
    Avg. views
    1.5M
  17. 17

    London Lazerson(opens TikTok profile)

    @londonlazUnited Kingdom

    Pranks and viral challenges from the co-founder of the Final Boss Sour candy challenge, per the bio, averaging about 4.5M views.

    Has promotedFinal Boss SourMeese and Chef's Knife
    Followers
    9.3M
    Engagement
    9.9%
    Avg. views
    4.5M
  18. 18

    Zoella(opens YouTube profile)

    YouTubeUnited Kingdom

    Food, shopping hauls, product and book reviews, averaging about 1.7M views per video.

    Followers
    10.5M
    Engagement
    –
    Avg. views
    1.7M
  19. 19

    amelia.(opens TikTok profile)

    @ameliagethingUnited KingdomEmail on file

    Satirical skits ('I like your boots', per the bio), averaging about 936K views. Business email on file.

    Has promotedGoosebumps cinnamon yoghurtHummus
    Followers
    7M
    Engagement
    14%
    Avg. views
    936K
  20. 20

    Ryan Terry(opens Instagram profile)

    @ryanjterryUnited Kingdom

    Three-time Men's Physique Olympia champion coaching high-performing men over 30, per the bio, with Gymshark, Myprotein and FatherSon among detected deals.

    Has promotedFatherSonGymsharkMyprotein
    Followers
    2.6M
    Engagement
    48%
    Avg. views
    26.4K
  21. 21

    tillyramsay(opens TikTok profile)

    @tillyramsayUnited Kingdom

    Official TikTok of Tilly Ramsay, mixing food, cooking and lifestyle, with CeraVe among detected deals. About 4.3M average views.

    Has promotedCerave Hydrating CleanserFacial Moisturizing lotionCerave Blemish Controlled Range
    Followers
    10M
    Engagement
    7.8%
    Avg. views
    4.3M
  22. 22

    Vikkstar(opens Instagram profile)

    @vikkstarUnited Kingdom

    Content creator with Sidemen, XIX Vodka and Sides tagged in the bio, and Mastercard and McLaren among detected deals.

    Has promotedMastercardMcLaren
    Followers
    4.4M
    Engagement
    21%
    Avg. views
    –
  23. 23

    Milla Chats(opens YouTube profile)

    YouTubeUnited Kingdom

    Luxury and budget travel with style and tailored fashion, delivered with a playful Aussie voice.

    Has promotedHotel Gold InnDress 1Dress 2
    Followers
    9.2M
    Engagement
    –
    Avg. views
    133K
  24. 24

    Sam Lewis(opens TikTok profile)

    @emilesamUnited KingdomEmail on file

    Tech reviews and future-tech travel averaging about 8.5M views, with Dell and Intel among detected deals. Business email on file.

    Has promotedDell XPS 13Intel Core Ultra
    Followers
    5.1M
    Engagement
    15%
    Avg. views
    8.5M
  25. 25

    Sam Thompson(opens Instagram profile)

    @samthompsonukUnited Kingdom

    Founder of the Content Jungle app and host of the Staying Relevant podcast, per the bio. Avios appears among detected deals.

    Has promotedAviosofficial
    Followers
    2.9M
    Engagement
    29%
    Avg. views
    –
  26. 26

    Viola The Husky(opens Instagram profile)

    @_violasnowUnited KingdomEmail on file

    Viola the Husky's lifestyle and pet travel, averaging about 935K views per Reel. Business email on file.

    Has promotedMcDonald'sChick-fil-A
    Followers
    4.3M
    Engagement
    15%
    Avg. views
    935K
  27. 27

    Simon Gilham(opens TikTok profile)

    @xgilhamUnited Kingdom

    Author of the Sunday Times bestseller Stop Lying to Yourself, per the bio, posting life, relationship and mental health advice.

    Has promotedStop Lying To Yourself
    Followers
    8.4M
    Engagement
    7.1%
    Avg. views
    62.7K
  28. 28

    Watson D.Hirschfield(opens TikTok profile)

    @thatswatsonUnited KingdomEmail on file

    Parody songs and satire from a 27-year-old Brit with management listed, per the bio. Business email on file.

    Has promotedTeslaPS5Clarksons Farm
    Followers
    6.8M
    Engagement
    9.9%
    Avg. views
    4.1M
  29. 29

    imjoshfromengland2(opens TikTok profile)

    @imjoshfromengland2United Kingdom

    'Just a British lad havin a laugh': travel and humor vlogs, with Poundland among detected promotions.

    Has promotedPoundland
    Followers
    4.8M
    Engagement
    15%
    Avg. views
    253K
  30. 30

    eva violet(opens TikTok profile)

    @evaaviolettUnited Kingdom

    Scottish comedy, cosplay and gaming creator, 22, per the bio.

    Has promotedXbox 360Broly shirtSunscreen
    Followers
    5M
    Engagement
    14%
    Avg. views
    3.3M

See all UK influencers with contact details

Filter the full database by country, engagement and the brands creators have promoted, then email them from your own inbox. Start free with a brand brief and 10 matched creators.

Start freeSee pricing

London influencers

Eight London-based creators, from menswear and posing coach Daniel Asante and Japan-travel YouTuber Roxxsaurus to dancer Lavbbe and Dr Simi Adedeji, a doctor who covers women's health and skincare.

  1. 1

    Daniel Asante(opens Instagram profile)

    @mr.dasanteUnited Kingdom

    Photography posing Β· Menswear

    Has promotedhockerty_officialSenada Greca
    Followers
    7M
    Engagement
    4%
    Avg. views
    168K
  2. 2

    Jess(opens TikTok profile)

    @jessjessjessuUnited Kingdom

    Fashion Β· Beauty

    Has promotedLong Jump bagsIsabel marant sneakers
    Followers
    3.8M
    Engagement
    15%
    Avg. views
    3.5M
  3. 3

    Roxxsaurus(opens YouTube profile)

    YouTubeUnited Kingdom

    Japan travel Β· City exploration

    Followers
    4.5M
    Engagement
    –
    Avg. views
    18.4K
  4. 4

    Lola clark(opens TikTok profile)

    @scoobiezoobieUnited Kingdom

    Fashion Β· Beauty

    Has promotedDiorAritiza
    Followers
    4.4M
    Engagement
    11%
    Avg. views
    6.8M
  5. 5

    Lavbbe(opens TikTok profile)

    @lavbbeUnited Kingdom

    Dance Β· Music

    Has promotedGorilla Glue
    Followers
    6M
    Engagement
    5.9%
    Avg. views
    900K
  6. 6

    Richard Sales(opens Instagram profile)

    @richardsalesofficialUnited Kingdom

    Travel Β· Food

    Has promoteddisco.asmrIronPressTalent
    Followers
    3.8M
    Engagement
    13%
    Avg. views
    –
  7. 7

    Dr Simi Adedeji(opens YouTube profile)

    YouTubeUnited Kingdom

    Women's health Β· Skincare

    Has promotedshopmy.us/drsimiawww.amazon.co.uk/shop/drsimi_a
    Followers
    3.4M
    Engagement
    –
    Avg. views
    3.5M
  8. 8

    Catalina(opens TikTok profile)

    @catalinaiaUnited Kingdom

    Humor Β· Vlogs

    Has promotedInternoxGymshark
    Followers
    2.7M
    Engagement
    13%
    Avg. views
    938K

UK creators by niche

Five UK creators each in fashion, beauty, food, fitness and lifestyle, so you can shortlist by category. Highlights include menswear creator Rowan Row, makeup YouTuber Atarah Mayhew, plant-based cook Alfie Steiner, air-fryer baker Fitwaffle and YouTubers Joe Weller and Behzinga.

UK fashion creators

  1. 1

    Rowan Row(opens Instagram profile)

    @rowanrowUnited Kingdom

    Menswear Β· Mens grooming

    Has promotedhaiduclondonhawesandcurtisglobal
    Followers
    1.8M
    Engagement
    18%
    Avg. views
    66.6K
  2. 2

    Laura Byrnes(opens Instagram profile)

    @laura.byrnesUnited Kingdom

    Fashion Β· Beauty

    Has promotedAbercrombieamazonuk
    Followers
    1M
    Engagement
    37%
    Avg. views
    26.8K
  3. 3

    liza(opens TikTok profile)

    @lyzzahhUnited Kingdom

    Haul Β· Fashion

    Has promotedSubduedBrandy
    Followers
    2.4M
    Engagement
    19%
    Avg. views
    347K
  4. 4

    Laura Blair(opens Instagram profile)

    @thelaurablairUnited Kingdom

    Womenswear Β· Occasion wear

    Has promotedAudiCadillac
    Followers
    1.2M
    Engagement
    20%
    Avg. views
    72.7K
  5. 5

    Ariyan Akaltun(opens Instagram profile)

    @ariakaltunUnited Kingdom

    Luxury fashion Β· Modeling

    Has promotedBossdolcegabbana
    Followers
    832K
    Engagement
    40%
    Avg. views
    271K

UK beauty creators

  1. 1

    Georgia Louise(opens Instagram profile)

    @georgia.louise1United Kingdom

    Beauty Β· Style

    Has promotedAudiGalia Lahav
    Followers
    1.7M
    Engagement
    24%
    Avg. views
    108K
  2. 2

    Atarah Mayhew(opens YouTube profile)

    YouTubeUnited Kingdom

    Makeup tutorials Β· Makeup removal

    Has promotedHuda BeautyFenty
    Followers
    7.3M
    Engagement
    –
    Avg. views
    498K
  3. 3

    Abby Roberts(opens Instagram profile)

    @abbyrobertsUnited Kingdom

    Makeup artistry Β· Fashion

    Has promotedBetween BeautyChanel
    Followers
    1.7M
    Engagement
    43%
    Avg. views
    45.6K
  4. 4

    A N N A S H E R I(opens Instagram profile)

    @annasbeautyworld_United Kingdom

    Skincare Β· Haircare

    Has promotedDoveCerave
    Followers
    1.2M
    Engagement
    22%
    Avg. views
    43.8K
  5. 5

    lenkalul(opens TikTok profile)

    @lenkalulUnited Kingdom

    Makeup Β· Lifestyle

    Has promotedColourpop
    Followers
    3.3M
    Engagement
    14%
    Avg. views
    17M

UK food creators

  1. 1

    Alfie Steiner(opens Instagram profile)

    @alfiecooksUnited Kingdom

    Plant-based recipes Β· Vegetarian cooking

    Has promotedArsenaljusteatuk
    Followers
    5.1M
    Engagement
    6%
    Avg. views
    260K
  2. 2

    Fitwaffle(opens Instagram profile)

    @fitwaffleUnited Kingdom

    Air fryer recipes Β· Healthy cooking

    Has promotedFitwaffle’s Easy Air Fryer
    Followers
    1.9M
    Engagement
    42%
    Avg. views
    –
  3. 3

    Pretty Little London(opens Instagram profile)

    @prettylittlelondonUnited Kingdom

    London life Β· Foodie

    Has promotedkewgardenspatronlondon
    Followers
    1.5M
    Engagement
    14%
    Avg. views
    200K
  4. 4

    Chewkz(opens YouTube profile)

    YouTubeUnited Kingdom

    Pastries Β· History of food

    Has promotedraisins
    Followers
    4.4M
    Engagement
    –
    Avg. views
    386K
  5. 5

    Yasmin Nasir ΩŠΨ§Ψ³Ω…ΩŠΩ† Ω†Ψ§Ψ΅Ψ±(opens Instagram profile)

    @yasmin.nasirUnited Kingdom

    Middle eastern cuisine Β· Cooking techniques

    Has promotedlecordonbleulondon
    Followers
    2.9M
    Engagement
    3%
    Avg. views
    2.7M

UK fitness creators

  1. 1

    You1stlondon(opens TikTok profile)

    @you1stlondonUnited Kingdom

    Workout Β· Motivation

    Has promotedBud Light
    Followers
    4.9M
    Engagement
    10%
    Avg. views
    98.3K
  2. 2

    Eddie Abbew(opens Instagram profile)

    @eddie_abbewUnited Kingdom

    Bodybuilding Β· Nutrition

    Has promotedCKup
    Followers
    3.9M
    Engagement
    6%
    Avg. views
    44.6K
  3. 3

    Jessica Bickling(opens Instagram profile)

    @jessicabicklingUnited Kingdom

    Workout routines Β· Gym apparel

    Has promotedGymsharkFITJEANS
    Followers
    1.4M
    Engagement
    35%
    Avg. views
    –
  4. 4

    thehartesisters(opens TikTok profile)

    @thehartesistersUnited Kingdom

    Workout Β· Exercise

    Has promotedAdidas
    Followers
    2.5M
    Engagement
    15%
    Avg. views
    215K
  5. 5

    Mohit Sikarwar(opens Instagram profile)

    @dr.destruction_United Kingdom

    Gym reviews Β· Workout routines

    Has promotedwellcore.inrippedupnutrition
    Followers
    1.8M
    Engagement
    19%
    Avg. views
    –

UK lifestyle creators

  1. 1

    Joe Weller(opens YouTube profile)

    YouTubeUnited Kingdom

    Charity events Β· Sports

    Has promotedYOUNGLA merchRevolut
    Followers
    5.3M
    Engagement
    –
    Avg. views
    356K
  2. 2

    Mrs Olivia Bowen(opens Instagram profile)

    @oliviadbowenUnited Kingdom

    Family lifestyle Β· Children's media

    Has promotedMoshi KidsMOSHI GAMES
    Followers
    3M
    Engagement
    8%
    Avg. views
    399K
  3. 3

    Behzinga(opens YouTube profile)

    YouTubeUnited Kingdom

    Vlogs Β· Challenges

    Has promotedTeenage Cancer Trust
    Followers
    4.9M
    Engagement
    –
    Avg. views
    3.5M
  4. 4

    Jennifer Tuffen(opens Instagram profile)

    @izkizUnited Kingdom

    Lifestyle Β· Luxury travel

    Has promotedsmall
    Followers
    2.5M
    Engagement
    14%
    Avg. views
    17.1K
  5. 5

    Álvaro Mel(opens Instagram profile)

    @melUnited Kingdom

    City exploration Β· Outdoor adventures

    Has promotedPrada Ocean Luna Rossa
    Followers
    1.4M
    Engagement
    29%
    Avg. views
    –

UK micro-influencers worth a look

Ten UK creators with 10K to 100K followers and engagement above the 6% median for UK accounts that size, from a London nail technician to GCSE revision tutors and a barefoot forager.

  1. 1

    NBS(opens Instagram profile)

    @nailsssbyysUnited Kingdom

    Nail art Β· Manicures

    Has promotedBIAB
    Followers
    99.4K
    Engagement
    27%
    Avg. views
    8.5K
  2. 2

    patricia pineda(opens Instagram profile)

    @patripinedaaUnited Kingdom

    Travel Β· Fashion

    Has promotedlookleftbyyuguSelect.co
    Followers
    99.1K
    Engagement
    35%
    Avg. views
    119K
  3. 3

    Natalie Glaze(opens Instagram profile)

    @natalieglazeUnited Kingdom

    Fashion Β· Interior design

    Has promotedbyglazeLandroverdiscovery
    Followers
    98.9K
    Engagement
    65%
    Avg. views
    26.6K
  4. 4

    Ursula Kim(opens Instagram profile)

    @ursula__kimUnited Kingdom

    Outfit inspiration Β· Personal style

    Has promotedtheatticoYSL
    Followers
    97.9K
    Engagement
    27%
    Avg. views
    8.2K
  5. 5

    Julia d’Albert(opens Instagram profile)

    @juliadalbertUnited Kingdom

    Motherhood Β· Sleep training

    Has promotedmyrtleandmaudemercimamangifts
    Followers
    99.4K
    Engagement
    38%
    Avg. views
    2.1K
  6. 6

    Tilly <3(opens TikTok profile)

    @tillybr0United Kingdom

    Fashion Β· Lifestyle

    Has promotedStella McCartneyStella McCartney outfit
    Followers
    100K
    Engagement
    20%
    Avg. views
    261K
  7. 7

    Mister A(opens TikTok profile)

    @misteraenglishUnited Kingdom

    English language teaching Β· French language education

    Has promotedadventcalendarWICKED
    Followers
    98.7K
    Engagement
    19%
    Avg. views
    159K
  8. 8

    The Revision Guys(opens TikTok profile)

    @the_revision_guysUnited Kingdom

    GCSE Physics Β· GCSE Biology

    Has promotedsprite
    Followers
    98.7K
    Engagement
    18%
    Avg. views
    561K
  9. 9

    Seth Hughes(opens TikTok profile)

    @_sethhughesUnited Kingdom

    Foraging Β· Wild food

    Has promotedNokiaPatagonia overalls
    Followers
    98.6K
    Engagement
    16%
    Avg. views
    35.9K
  10. 10

    Diecast Movies(opens YouTube profile)

    YouTubeUnited Kingdom

    Diecast cars Β· Vintage toys

    Has promotedMatchboxcorgi
    Followers
    97.3K
    Engagement
    11%
    Avg. views
    297

Median engagement for uk accounts with 10K to 100K followers in this snapshot: 6%.

How to choose the right creator

Five checks to run before you send the first email.

  1. UK audience, not just UK creator

    A creator based in the UK can have most of their followers abroad. If you only sell in Britain, ask for the platform's audience breakdown by country before you pay.

  2. Disclosure rules

    The UK's advertising regulator, the ASA, expects ads to be obviously identifiable, prefers a clear 'Ad' label at the start of the post, and holds brands and creators jointly responsible. Put the label in your brief.

  3. Views versus followers

    Big YouTube names can have subscriber counts far ahead of current views. Compare average views on recent posts: in this ranking they range from tens of thousands to over ten million.

  4. Past promotions in your category

    Every pick above shows the brands topYappers detected in their posts, from retailers like River Island and ASOS to tech and food brands. Start with creators who already sold something like your product.

  5. Contact availability

    The biggest UK names work through management. topYappers has a business email on file for 10 of the 30 creators in this ranking.

How we built this list

  • Every creator and number comes from the topYappers creator database, pulled October 20, 2026. We list one account per creator.
  • To qualify, an account needs at least 10K followers, measurable recent activity and at least one brand promotion detected in its posts. We leave out brand and company accounts, celebrities whose feeds aren't creator-led, children's channels, adult content and gambling promoters.
  • The ranking leads with audience size. Engagement rate, brand-deal history, posting frequency and profile completeness break near-ties. Placement is based only on this data.
  • Engagement rate is measured by topYappers on recent posts. It isn't measured for most YouTube channels (shown as a dash) and isn't directly comparable across platforms.
  • Micro-influencers have 10K to 100K followers and engagement above the median for that group in this niche.
  • We refresh this list every month. Numbers on live profiles change daily, so check them before you reach out.

Frequently asked questions

Who are the biggest UK influencers right now?

By followers in this snapshot: Gordon Ramsay (40.6M TikTok followers), kyle thomas (34.8M TikTok followers) and Supercar Blondie (21.6M YouTube subscribers). Check views and engagement too, which say more about current reach.

Who are the top London influencers?

The London section above lists eight London-based creators, including Daniel Asante, Roxxsaurus and Dr Simi Adedeji. Several creators in the main ranking are London-based too, such as Tanya Burr and Charlotte Roberts.

How much do UK influencers charge?

It depends on audience size, views, platform and usage rights. Use our free creator rate calculator for a starting estimate, then confirm with the creator or their agency.

Are micro influencers in the UK worth it?

Often, yes. The micro-influencers above have 10K to 100K followers and engagement above the 6% median for their size, and many speak to one niche very well.

How often is this list updated?

Every month. We pull a fresh snapshot from the topYappers database, re-rank the creators and update every number. This version uses data from October 20, 2026.

See all UK influencers with contact details

topYappers covers 44M+ creators across TikTok, Instagram, YouTube, LinkedIn, X, Twitch and newsletters, with contact emails, the brands each creator has promoted and outreach from your own inbox. $59 a month or $299 a year.

Start freeBrowse all lists

Keep exploring

Looking for another niche? See every creator list.