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Top Australian Influencers in 2026

These are the top Australian influencers brands can work with right now: 30 creators based in Australia, ranked with data from the topYappers database. The list runs from fitness founders Tammy Hembrow, Chloe Ting and Kayla Itsines to VR gamers, magicians, spearfishers, a pyjama designer and a dog who runs a brand. Every pick is active and has promoted at least one brand. Below the ranking: five Australian creators each in fashion, beauty, food, fitness and lifestyle, and ten micro-influencers with very engaged audiences. Updated October 2026.

Featuring Tammy Hembrow, Stephanie Sanzo, Ella Christo and 27 more

By the topYappers teamRefreshed monthly

Top 30 Australian influencers, ranked

Audience size leads the ranking, and engagement and brand-deal history break near-ties. YouTube rarely exposes likes, so compare average views there. Notes come from each creator's own bio and the promotions topYappers detected in their posts.

  1. 1

    Tammy Hembrow(opens Instagram profile)

    @tammyhembrowAustraliaEmail on file

    Founder behind the Tammy Fit app and Selfish Supps, both tagged in the bio, posting more than 30 times a month. Detected deals reach Runaway the Label and Stan.

    Has promotedtammyfitappSelfishSuppsChannel 9
    Followers
    16.4M
    Engagement
    13%
    Avg. views
    189K
  2. 2

    Chloe Ting(opens YouTube profile)

    YouTubeAustralia

    Free workout challenges and healthy recipes, with a free app for programs and schedules, per the description. About 256K average views per video.

    Has promotedApple StoreGoogle Play Store
    Followers
    25.8M
    Engagement
    โ€“
    Avg. views
    256K
  3. 3

    Hannah Balanay(opens TikTok profile)

    @thexhanAustraliaEmail on file

    Hannah Balanay, 23, from Perth, per the bio: dance covers and trends averaging about 2.1M views. Business email on file.

    Has promotedRolex
    Followers
    18M
    Engagement
    12%
    Avg. views
    2.1M
  4. 4

    How Ridiculous(opens YouTube profile)

    YouTubeAustralia

    '3 Australians having fun', per the description, with videos averaging about 1.7M views and Revolut and NBA 2K Mobile among detected sponsors.

    Has promotedRevolutRexy ClothingNBA 2K Mobile
    Followers
    23.6M
    Engagement
    โ€“
    Avg. views
    1.7M
  5. 5

    Stephanie Sanzo(opens Instagram profile)

    @stephaniesanzoAustralia

    Strength-training app founder, podcast host and mum of two teens, per the bio. Engagement runs around 33%.

    Has promotedgypsyandthemaneLIFTitsteph_and_jamie
    Followers
    3.4M
    Engagement
    33%
    Avg. views
    52.1K
  6. 6

    HowToBasic(opens YouTube profile)

    YouTubeAustraliaEmail on file

    Deadpan 'How To' videos, now leaning into air fryer recipes and international dishes. Business email on file.

    Has promotedAir Fryer
    Followers
    17.7M
    Engagement
    โ€“
    Avg. views
    787K
  7. 7

    Lachlan(opens YouTube profile)

    YouTubeAustralia

    Fortnite creator (the description admits it's 'pretty much Fortnite'), with Red Bull, RIG and Nacon among detected partners.

    Has promotedFNCS SkinRed BullRIG Headset
    Followers
    15.3M
    Engagement
    โ€“
    Avg. views
    838K
  8. 8

    Mama Unice(opens TikTok profile)

    @unicewaniAustraliaEmail on file

    'Mama Unice', 22, per the bio, posting outfits and beauty, with videos averaging about 29.6M views. White Fox Boutique appears among detected deals.

    Has promotedWhite Fox BoutiqueBaby Be Fashion
    Followers
    8.9M
    Engagement
    12%
    Avg. views
    29.6M
  9. 9

    NickandCarrie(opens YouTube profile)

    YouTubeAustraliaEmail on file

    Couple channel of luxury and adventure travel and hotel reviews, with Maldives resorts and Revolut among detected partners. Business email on file.

    Has promotedchospahotelvakkarumaldivesxennoxdiamonds
    Followers
    11.4M
    Engagement
    โ€“
    Avg. views
    856K
  10. 10

    Mocha(opens TikTok profile)

    @mochapomAustralia

    Pomeranian Mocha, 'CEO' of the Sirius Alpha brand, per the bio, with dog-training clips averaging about 1.5M views.

    Has promotedSirius Alpha
    Followers
    14.4M
    Engagement
    4.5%
    Avg. views
    1.5M
  11. 11

    Primitive Technology(opens YouTube profile)

    YouTubeAustralia

    Building things in the wild from scratch with no modern tools, per the description, averaging about 1.9M views per video.

    Has promotedcharcoalironClay Pipe
    Followers
    10.9M
    Engagement
    โ€“
    Avg. views
    1.9M
  12. 12

    Ash Magic(opens TikTok profile)

    @ashmagicAustraliaEmail on file

    Sydney magician ('Follow for good vibes'), per the bio, with a magic course linked and McDonald's and Coke among detected promotions. Business email on file.

    Has promotedBitsy DisneyCokeMac and cheese
    Followers
    9.7M
    Engagement
    9.6%
    Avg. views
    483K
  13. 13

    leah halton(opens TikTok profile)

    @loooooooochAustraliaEmail on file

    Leah Halton's makeup, lifestyle and fashion videos averaging about 34.7M views, with YSL Beauty among detected deals. Business email on file.

    Has promotedYSL BeautyBurgundyMascara
    Followers
    11.5M
    Engagement
    6.4%
    Avg. views
    34.7M
  14. 14

    JoshDub(opens YouTube profile)

    YouTubeAustraliaEmail on file

    'Weird VR memes with the boys', with new videos every Saturday, per the description. Business email on file.

    Has promotedHOTSAUCE
    Followers
    10.1M
    Engagement
    โ€“
    Avg. views
    301K
  15. 15

    Kayla Itsines(opens Instagram profile)

    @kayla_itsinesAustralia

    Founder of the SWEAT app and 'Mum & Wife', per the bio.

    Has promotedSweat App
    Followers
    15.7M
    Engagement
    1%
    Avg. views
    โ€“
  16. 16

    YBS Youngbloods(opens YouTube profile)

    YouTubeAustralia

    Brodie Moss and the YBS crew sharing spearfishing and ocean adventures, per the description, averaging about 3.8M views.

    Has promotedYBS products
    Followers
    8.5M
    Engagement
    โ€“
    Avg. views
    3.8M
  17. 17

    Ella Christo(opens Instagram profile)

    @ellachristoAustraliaEmail on file

    Melbourne fashion creator signed to Muse Models, per the bio, covering fashion week and outfits, with Ganni, YSL Beauty and Sephora Australia among detected deals. Business email on file.

    Has promotedalemais.officialEntire Studiosaliasmae
    Followers
    2M
    Engagement
    25%
    Avg. views
    49.4K
  18. 18

    EddieVR(opens YouTube profile)

    YouTubeAustraliaEmail on file

    VR comedy gaming averaging about 1.7M views, with Meta Quest and Raycon among detected sponsors. Business email on file.

    Has promotedMeta QuestSteamRaycon
    Followers
    7.5M
    Engagement
    โ€“
    Avg. views
    1.7M
  19. 19

    Josh & Matt(opens Instagram profile)

    @joshandmattAustraliaEmail on file

    Home renovation, interior design and art from Josh and Matt, with Reece Bathrooms among detected partners. Business email on file.

    Has promotedreecebathroomsjeanne_glaouensimonlewiswards
    Followers
    2.6M
    Engagement
    15%
    Avg. views
    218K
  20. 20

    Jackson Aces Magic(opens TikTok profile)

    @jacksonacesAustralia

    Australian magician with a Sydney Opera House show, per the bio, averaging about 9.7M views.

    Has promotedSydney Opera HouseBeyond PossibleGorilla Nipple
    Followers
    6M
    Engagement
    9.8%
    Avg. views
    9.7M
  21. 21

    Bridey Drake(opens Instagram profile)

    @brideydrakeAustraliaEmail on file

    Founder of the Australian pyjama label Night Sweet Thing, per the bio, mixing fashion and art. Business email on file.

    Has promotedbalgarra_designs_official
    Followers
    2.3M
    Engagement
    25%
    Avg. views
    โ€“
  22. 22

    Jazza(opens YouTube profile)

    YouTubeAustralia

    'Audacious Art' every week, per the description: digital art, 3D modeling and art courses, with Xbox among detected sponsors.

    Has promotedDoom the Dark AgesXbox Game PassXbox Series X|S
    Followers
    6.7M
    Engagement
    โ€“
    Avg. views
    591K
  23. 23

    Nathan Lust(opens TikTok profile)

    @nathanlustAustraliaEmail on file

    Skits, humor and dance averaging about 7.5M views, with Fanta and Crocs among detected deals. Business email on file.

    Has promotedFantaCrocs
    Followers
    5.7M
    Engagement
    9.2%
    Avg. views
    7.5M
  24. 24

    JeremyFilmsThings(opens Instagram profile)

    @jeremyfilmsthingsAustralia

    Wildlife filmmaker raising support for an upcoming film, per the bio, with Canon among detected tags.

    Has promotedCanon
    Followers
    1.6M
    Engagement
    20%
    Avg. views
    40K
  25. 25

    Andy Cooks(opens YouTube profile)

    YouTubeAustralia

    New Zealand-born chef who left school for chef school, per the description, teaching techniques and international dishes, with an in-house Andy Cooks Essentials line.

    Has promotedAndyCooksEssentials7 Flavors Salt-Baked ChickenDry brined steak
    Followers
    5.9M
    Engagement
    โ€“
    Avg. views
    274K
  26. 26

    Mully(opens YouTube profile)

    YouTubeAustralia

    VR gaming and Discord community videos, with Meta Quest among detected sponsors.

    Has promotedMeta QuestWanderer: The Fragments of Fate
    Followers
    5.8M
    Engagement
    โ€“
    Avg. views
    272K
  27. 27

    Luisa(opens Instagram profile)

    @thesilverlining_1970AustraliaEmail on file

    Luisa, an Australian model campaigning against ageism ('Ageing = living, not a problem to fix'), per the bio. Business email on file.

    Has promotedIonad Hind Rajab Jerseywearpeace
    Followers
    1.5M
    Engagement
    34%
    Avg. views
    30.1K
  28. 28

    Saksham Magic(opens YouTube profile)

    YouTubeAustraliaEmail on file

    Indian-Australian actor and magician, 23, per the description, making drama series and magic shorts. Samsung and EA Sports appear among detected deals; business email on file.

    Has promotedUnknown FilterHome and AwayICE Road 2
    Followers
    5.8M
    Engagement
    โ€“
    Avg. views
    104K
  29. 29

    Loserfruit(opens YouTube profile)

    YouTubeAustralia

    Australian gaming creator covering esports and Minecraft, with e.l.f., Corsair and ASUS ROG among detected sponsors.

    Has promotede.l.f.CorsairShure SM7B Podcast Mic
    Followers
    5.6M
    Engagement
    โ€“
    Avg. views
    272K
  30. 30

    Rhylee(opens TikTok profile)

    @rhyleep95AustraliaEmail on file

    Cosplay, art and gaming humor from Queensland, per the bio, with art supplies among detected promotions. Business email on file.

    Has promotedChapstickBowserSylvester
    Followers
    2.1M
    Engagement
    22%
    Avg. views
    7M

See all Australian influencers with contact details

Filter the full database by country, engagement and the brands creators have promoted, then email them from your own inbox. Start free with a brand brief and 10 matched creators.

Start freeSee pricing

Australian creators by niche

Five Australian creators each in fashion, beauty, food, fitness and lifestyle. Highlights include over-50 style creator Leanne Norris, curly-hair creator Olivia Scanu, food-science baking channel How To Cook That, CrossFit champion Tia-Clair Toomey-Orr and tech-nostalgia channel DankPods.

Australian fashion creators

  1. 1

    Rapinder Kaur(opens Instagram profile)

    @avirimsAustralia

    Sarees ยท Suits

    Has promotedkhannasareesbhotalaamofficial
    Followers
    976K
    Engagement
    21%
    Avg. views
    128K
  2. 2

    Soph(opens Instagram profile)

    @sophadophaa_Australia

    Beauty ยท Fashion

    Has promotedRevlonArchies Footwear
    Followers
    719K
    Engagement
    33%
    Avg. views
    70.7K
  3. 3

    Isabelle Mathers(opens Instagram profile)

    @isabellemathersxAustralia

    Fashion hauls ยท Closet tour

    Has promotedCSBKerastase
    Followers
    2.2M
    Engagement
    8%
    Avg. views
    182K
  4. 4

    Maria Perez(opens Instagram profile)

    @maria_perezxoxAustralia

    OOTD (Outfit of the Day) ยท Hauls

    Has promotedfashionnovaSHEIN
    Followers
    1.3M
    Engagement
    18%
    Avg. views
    46.5K
  5. 5

    Leanne Norris(opens Instagram profile)

    @thiswiththisAustralia

    Style inspiration ยท Over 50 fashion

    Has promotedHomebodii
    Followers
    1.3M
    Engagement
    9%
    Avg. views
    21.9K

Australian beauty creators

  1. 1

    Tatenda Luna(opens TikTok profile)

    @tatendalunaAustralia

    Makeup ยท Skincare

    Has promotedL'Oreal ParisAnthelios Invisible Fluid
    Followers
    2.2M
    Engagement
    19%
    Avg. views
    16K
  2. 2

    Lyanna Kea(opens Instagram profile)

    @lyanna_keaAustralia

    Color analysis ยท Comedy

    Has promotedcolouryou.au
    Followers
    1.2M
    Engagement
    13%
    Avg. views
    139K
  3. 3

    Arvin Jay(opens TikTok profile)

    @_arvinsroomAustralia

    Makeup ยท Skincare

    Has promotedFresh BeautySoy Face Cleanser
    Followers
    807K
    Engagement
    26%
    Avg. views
    285K
  4. 4

    Olivia Scanu(opens TikTok profile)

    @allthingsoliveAustralia

    Hair care ยท Curly hair

    Has promotedAvolo Avocado Curl CreamTony and guy paddle brush
    Followers
    1.1M
    Engagement
    19%
    Avg. views
    1.5M
  5. 5

    Rachel Tee Tyler(opens Instagram profile)

    @rachelteetylerAustralia

    Makeup ยท Skincare

    Has promotedDiorKerastase
    Followers
    385K
    Engagement
    39%
    Avg. views
    4.9K

Australian food creators

  1. 1

    Michelle Lu(opens TikTok profile)

    @sweet_essence_Australia

    Baking ยท Cooking

    Has promotedSamsung Food
    Followers
    1.7M
    Engagement
    24%
    Avg. views
    2.7M
  2. 2

    Get Down with Sean and Marley(opens Instagram profile)

    @getdownwithseanandmarleyAustralia

    Cooking ยท Baking

    Has promotedNintendo SwitchMario Kart
    Followers
    1.7M
    Engagement
    38%
    Avg. views
    โ€“
  3. 3

    How To Cook That(opens YouTube profile)

    YouTubeAustralia

    Food science ยท Baking

    Has promotedBabbelGMO
    Followers
    5M
    Engagement
    โ€“
    Avg. views
    407K
  4. 4

    biteswithlily(opens TikTok profile)

    @biteswithlilyAustralia

    Food reviews ยท Street food

    Has promotedRalhur Night MarketMichelin
    Followers
    3M
    Engagement
    11%
    Avg. views
    3M
  5. 5

    Chloe Dillon(opens TikTok profile)

    @chloe_dillonAustralia

    Food reviews ยท Recipes

    Has promotedLemon juiceChamoy
    Followers
    2.9M
    Engagement
    11%
    Avg. views
    10.8M

Australian fitness creators

  1. 1

    Move With Nicole(opens YouTube profile)

    YouTubeAustralia

    Pilates ยท Full body workout

    Has promotedLiforme matDharma Bums Active
    Followers
    4.8M
    Engagement
    โ€“
    Avg. views
    7.1M
  2. 2

    Aussie Fitness(opens TikTok profile)

    @aussiefitnessAustralia

    Weight loss ยท Muscle building

    Has promotedMac and CheeseBuffalo chicken
    Followers
    4.1M
    Engagement
    6.9%
    Avg. views
    4.9M
  3. 3

    Sean McInroy(opens Instagram profile)

    @sean.mcinroyAustralia

    Strength training ยท Coaching

    Has promotedapexstrengthsocietyc3.training.kensington
    Followers
    567K
    Engagement
    44%
    Avg. views
    75.3K
  4. 4

    Thomas Sharpe(opens Instagram profile)

    @cloutomAustralia

    Workout routines ยท Bodybuilding

    Has promoted6WK-CHALLENGESolin Nutrition Guide
    Followers
    999K
    Engagement
    53%
    Avg. views
    โ€“
  5. 5

    Tia-Clair Toomey-Orr(opens Instagram profile)

    @tiaclair1Australia

    CrossFit ยท Olympics

    Has promotedLSKDTYR Sport
    Followers
    2.1M
    Engagement
    9%
    Avg. views
    218K

Australian lifestyle creators

  1. 1

    RajaTwins(opens TikTok profile)

    @rajatwins1Australia

    Food ยท Humor

    Has promotedMango slipperMango curry
    Followers
    2M
    Engagement
    12%
    Avg. views
    3M
  2. 2

    Millie Ford(opens TikTok profile)

    @millieAustralia

    Comedy ยท Dating

    Has promotedMissed The Memo Podcast
    Followers
    1.5M
    Engagement
    13%
    Avg. views
    806K
  3. 3

    Chloe Grayling(opens TikTok profile)

    @lovechloejaneAustralia

    Pregnancy ยท Home decor

    Has promotedPria car seatBunjie wipes
    Followers
    1.1M
    Engagement
    17%
    Avg. views
    285K
  4. 4

    DankPods(opens YouTube profile)

    YouTubeAustralia

    Cars ยท Gaming

    Has promotedfloatplane.com
    Followers
    1.7M
    Engagement
    โ€“
    Avg. views
    476K
  5. 5

    Mikaylah(opens YouTube profile)

    YouTubeAustralia

    Fashion ยท Mobile accessories

    Has promotedCasetify cases
    Followers
    1.7M
    Engagement
    โ€“
    Avg. views
    572K

Australia micro-influencers worth a look

Ten Australian creators with 10K to 100K followers and engagement above the 6.7% median for accounts that size, from a costume armorer to a K-beauty reviewer and a pop-culture critic.

  1. 1

    thescarletthuntress(opens Instagram profile)

    @thescarletthuntressAustralia

    Leathercraft ยท Fantasy armour

    Has promotedjjshouseofficialpunkyouth_official
    Followers
    99.7K
    Engagement
    28%
    Avg. views
    19.3K
  2. 2

    Jedorn Layt(opens Instagram profile)

    @witchdownunderofficialAustralia

    Witchcraft ยท Spellcasting

    Has promotedreshare_app
    Followers
    99.6K
    Engagement
    25%
    Avg. views
    2.7K
  3. 3

    Phoebe(opens Instagram profile)

    @phoebe_chakarAustralia

    Travel ยท Fashion

    Has promotedRedkenmelbourneairportau
    Followers
    97.5K
    Engagement
    50%
    Avg. views
    8.7K
  4. 4

    Georgie Hansen(opens Instagram profile)

    @georgiehansen__Australia

    TV Show Promotion ยท Movie reviews

    Has promotedprimevideobrelleonprime
    Followers
    95.6K
    Engagement
    52%
    Avg. views
    17.8K
  5. 5

    Beauty Amora(opens Instagram profile)

    @beautyamora.officialAustralia

    K-beauty ยท A-beauty

    Has promotedHaruharu WonderMedicube
    Followers
    95.5K
    Engagement
    33%
    Avg. views
    1.6K
  6. 6

    JC Kay: Body Mind Soul(opens YouTube profile)

    YouTubeAustralia

    Christian faith ยท Spiritual healing

    Followers
    89.2K
    Engagement
    28%
    Avg. views
    3.1K
  7. 7

    em(opens TikTok profile)

    @lovaejiAustralia

    Comedy ยท Food

    Has promotedEvil Burgerburger
    Followers
    96.1K
    Engagement
    43%
    Avg. views
    108K
  8. 8

    cinnabarwitch(opens TikTok profile)

    @cinnabarwitchAustralia

    Witchcraft ยท Occult

    Has promotedCinnabar Soul
    Followers
    95.2K
    Engagement
    24%
    Avg. views
    97.5K
  9. 9

    kai(opens TikTok profile)

    @ka1teaAustralia

    Relationship ยท Lifestyle

    Followers
    93.8K
    Engagement
    21%
    Avg. views
    1.5M
  10. 10

    Emily Kemp(opens TikTok profile)

    @emlykmpAustralia

    Vlogging ยท Beauty

    Has promotedMacca'sYoshi Yum
    Followers
    96.6K
    Engagement
    18%
    Avg. views
    88.7K

Median engagement for australia accounts with 10K to 100K followers in this snapshot: 6.7%.

How to choose the right creator

Five checks to run before you send the first email.

  1. Australian audience, not just Australian creator

    Big Australian creators often have mostly overseas audiences. If you only sell in Australia, ask for the platform's audience breakdown by country before you pay.

  2. Disclosure

    Australia's AANA Code of Ethics requires advertising to be clearly distinguishable as advertising, and Ad Standards applies it to influencer posts. Put the label in your brief.

  3. Seasons and time zones

    Australian summer is the northern winter. Plan seasonal launches for local seasons, and allow for time zones when you schedule posts and calls.

  4. Past promotions in your category

    Every pick above shows the brands topYappers detected in their posts, from local labels to global tech and food brands. Start with creators who already sold something like your product.

  5. Contact availability

    The biggest Australian names work through management. topYappers has a business email on file for 16 of the 30 creators in this ranking.

How we built this list

  • Every creator and number comes from the topYappers creator database, pulled October 20, 2026. We list one account per creator.
  • To qualify, an account needs at least 10K followers, measurable recent activity and at least one brand promotion detected in its posts. We leave out brand and company accounts, celebrities whose feeds aren't creator-led, children's channels, adult content and gambling promoters.
  • The ranking leads with audience size. Engagement rate, brand-deal history, posting frequency and profile completeness break near-ties. Placement is based only on this data.
  • Engagement rate is measured by topYappers on recent posts. It isn't measured for most YouTube channels (shown as a dash) and isn't directly comparable across platforms.
  • Micro-influencers have 10K to 100K followers and engagement above the median for that group in this niche.
  • We refresh this list every month. Numbers on live profiles change daily, so check them before you reach out.

Frequently asked questions

Who are the biggest Australian influencers right now?

By followers in this snapshot: Chloe Ting (25.8M YouTube subscribers), How Ridiculous (23.6M YouTube subscribers) and Hannah Balanay (18M TikTok followers). Views and engagement vary a lot between accounts of similar size, so compare those too.

Which Australian influencers are best for fitness brands?

Tammy Hembrow, Chloe Ting, Kayla Itsines and Stephanie Sanzo all run their own fitness apps or programs, so pitch non-competing products. The fitness group in the niche section adds coaches and CrossFit champion Tia-Clair Toomey-Orr.

How much do Australian influencers charge?

It depends on audience size, views, platform and usage rights. Use our free creator rate calculator for a starting estimate, then confirm with the creator or their agency.

Are micro influencers in Australia worth it?

Often, yes. The micro-influencers above have 10K to 100K followers and engagement above the 6.7% median for their size, and their audiences tend to be local.

How often is this list updated?

Every month. We pull a fresh snapshot from the topYappers database, re-rank the creators and update every number. This version uses data from October 20, 2026.

See all Australian influencers with contact details

topYappers covers 44M+ creators across TikTok, Instagram, YouTube, LinkedIn, X, Twitch and newsletters, with contact emails, the brands each creator has promoted and outreach from your own inbox. $59 a month or $299 a year.

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