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Top German Influencers in 2026

These are the top German influencers brands can work with right now: 30 creators based in Germany, ranked with data from the topYappers database. The list runs from Adidas ambassador noelgoescrazy and Olympian Alica Schmidt to one of the Elevator Boys, Let's Player Paluten and a creator who explains German culture to the world. Every pick is active and has promoted at least one brand. Below the ranking: five German creators each in fashion, beauty, food, fitness and lifestyle, and ten micro-influencers with very engaged audiences. Updated October 2026.

Featuring lena mantler, Alica Ѕchmidt, Gitta Banko and 27 more

By the topYappers teamRefreshed monthly

Top 30 German influencers, ranked

Audience size leads the ranking, and engagement and brand-deal history break near-ties. Instagram doesn't always expose views, so compare engagement there. Notes come from each creator's own bio and the promotions topYappers detected in their posts.

  1. 1

    noelgoescrazy(opens TikTok profile)

    @noelgoescrazyGermanyEmail on file

    Nigerian-German dancer and Adidas ambassador, per the bio, with dance, travel and skits averaging about 24.6M views. Business email on file.

    Has promotedAdidas
    Followers
    41.3M
    Engagement
    5.1%
    Avg. views
    24.6M
  2. 2

    Nic Kaufmann(opens TikTok profile)

    @nickaufmannGermanyEmail on file

    Fashion, travel and comedy ('bee yourself', per the bio) averaging about 2.1M views, with Prada among detected deals. Business email on file.

    Has promotedPradaBerry Freckle PenBeri
    Followers
    19.3M
    Engagement
    11%
    Avg. views
    2.1M
  3. 3

    avemoves(opens TikTok profile)

    @avemovesGermanyEmail on file

    Dance choreography, tutorials and challenges averaging about 1.4M views. Business email on file.

    Has promotedGrey sweatpantsRed TracksuitMask
    Followers
    17.7M
    Engagement
    9.7%
    Avg. views
    1.4M
  4. 4

    lena mantler(opens Instagram profile)

    @lenaGermanyEmail on file

    Modeling and fashion editorials, with @mantlabel tagged in the bio and Miu Miu among detected deals. Business email on file.

    Has promotedCap74024miumiumantlabel
    Followers
    19.6M
    Engagement
    1%
    Avg. views
    –
  5. 5

    Alica Ѕchmidt(opens Instagram profile)

    @alicasmdGermanyEmail on file

    Olympian and BOSS athlete, per the profile, with Porsche among detected deals and Reels averaging about 814K views. Business email on file.

    Has promotedBossPorsche
    Followers
    5.4M
    Engagement
    23%
    Avg. views
    814K
  6. 6

    Julien Bam(opens Instagram profile)

    @julienbamGermanyEmail on file

    Streetwear and b-boying, with the bio naming the creator CEO of @eternalgod. Engagement runs around 30%. Business email on file.

    Has promotedeternalyogi
    Followers
    4.9M
    Engagement
    30%
    Avg. views
    –
  7. 7

    Merayad(opens TikTok profile)

    @merayad_GermanyEmail on file

    Comedy skits and dance averaging about 6.7M views, with workout and meal plans linked in the bio and Puma among detected deals. Business email on file.

    Has promotedPuma
    Followers
    7.6M
    Engagement
    16%
    Avg. views
    6.7M
  8. 8

    Julia Willecke(opens Instagram profile)

    @juliabeautxGermanyEmail on file

    Creator and actor ('Ich mache viel im Internet', per the bio) behind the Beautx perfume line, with engagement around 43%. Business email on file.

    Has promotedPressonnailmatchaEIS
    Followers
    4.1M
    Engagement
    43%
    Avg. views
    –
  9. 9

    Bene(opens TikTok profile)

    @bene.schulzGermany

    One of the five Elevator Boys, per the bio, posting skits and relationship humor averaging about 708K views.

    Has promotedCostanza wallet
    Followers
    9.9M
    Engagement
    9.2%
    Avg. views
    708K
  10. 10

    it's a me, Silvia :)(opens TikTok profile)

    @ailaughatmyownjokesGermanyEmail on file

    Skit comedy and roleplay with a dark streak, averaging about 1.4M views. Business email on file.

    Has promotedSpeedoBaywatchChuckie
    Followers
    4.9M
    Engagement
    18%
    Avg. views
    1.4M
  11. 11

    Bibi(opens Instagram profile)

    @biancaheinickeGermany

    Impact creator focused on conscious, vegan living, per the bio, with the Sinnsafari video podcast.

    Has promotedsmarten Solartechnologieinnovative Materialienrecyceltem Plastik aus dem Ozean
    Followers
    8M
    Engagement
    10%
    Avg. views
    –
  12. 12

    Thanya Wong(opens Instagram profile)

    @thanyaGermanyEmail on file

    Fashion, travel and beauty ('blooming in my own time', per the bio), with L'Oréal Paris Age Perfect and Cathay among detected deals. Business email on file.

    Has promotedAge Perfect Le Duo SerumCathay membership
    Followers
    2.7M
    Engagement
    36%
    Avg. views
    –
  13. 13

    Jule(opens TikTok profile)

    @julesboringlifeGermany

    Fashion, beauty and relatable comedy averaging about 1.4M views, with Red Bull and Rossmann among detected mentions.

    Has promotedRed BullAudi TTVogue
    Followers
    6.9M
    Engagement
    8.8%
    Avg. views
    1.4M
  14. 14

    Emilio Piano(opens Instagram profile)

    @emilio.pianoGermanyEmail on file

    Pianist known for flash mobs and music collaborations, with a new song, 'NOSTALGIE', linked in the bio. Business email on file.

    Has promotedTrumpet
    Followers
    8.7M
    Engagement
    7%
    Avg. views
    –
  15. 15

    Lala(opens TikTok profile)

    @lalaleluuGermanyEmail on file

    What-I-eat-in-a-day food videos and pregnancy updates averaging about 3.7M views ('I'm not slow I just have an accent', per the bio). Business email on file.

    Has promotedkimchiyogurtapples
    Followers
    5.8M
    Engagement
    11%
    Avg. views
    3.7M
  16. 16

    Gitta Banko(opens Instagram profile)

    @gittabankoGermanyEmail on file

    Creator and designer of the label Gitta Banko, per the bio, posting hauls and outfits, with PEGGELL among detected deals. Business email on file.

    Has promotedgittabanko_thelabelmiss-goodlife.comPEGGELL
    Followers
    1.8M
    Engagement
    25%
    Avg. views
    24.6K
  17. 17

    Tim(opens Instagram profile)

    @twenty4timGermanyEmail on file

    Influencer, singer and part-time model, per the bio, with the podcast Keine Echten Männer and Spotify among detected mentions. Business email on file.

    Has promotedSpotify
    Followers
    3.5M
    Engagement
    20%
    Avg. views
    –
  18. 18

    anna(opens TikTok profile)

    @anna.antonjeGermany

    Fruit-heavy food reviews and healthy recipes averaging about 3.1M views.

    Has promotedDragon FruitLemonRose
    Followers
    7.6M
    Engagement
    6.5%
    Avg. views
    3.1M
  19. 19

    Paluten(opens Instagram profile)

    @palutenGermany

    Let's Player and occasional vlogger on YouTube, per the bio, with a merch shop and PlayStation among detected promotions.

    Has promotedDualSense EdgePlayStation app
    Followers
    2.3M
    Engagement
    51%
    Avg. views
    –
  20. 20

    bella(opens Instagram profile)

    @mrsbellaGermanyEmail on file

    Düsseldorf creator posting beauty, hair and makeup, per the bio, about 20 times a month, with Balmain among detected deals. Business email on file.

    Has promotedBalmain
    Followers
    2.5M
    Engagement
    14%
    Avg. views
    111K
  21. 21

    Moritz(opens TikTok profile)

    @moritz.dimGermany

    Fashion, beauty and comedy vlogs ('Have a great day', per the bio), with the iPhone among detected mentions.

    Has promotediPhone 15 ProiPhone 16Baby Powder
    Followers
    3.5M
    Engagement
    16%
    Avg. views
    93K
  22. 22

    Liam Carpenter(opens Instagram profile)

    @liamcarps1GermanyEmail on file

    German culture explained ('In Germany we don't say...', per the bio), from food to travel, with Trivago among detected deals. Business email on file.

    Has promotedTrivago
    Followers
    2.2M
    Engagement
    40%
    Avg. views
    –
  23. 23

    inscope21(opens Instagram profile)

    @inscopenicoGermanyEmail on file

    YouTuber behind Inscope21 and Inscopelifestyle, per the bio, promoting the OLAKALA shop. Engagement runs around 47%. Business email on file.

    Has promotedOLAKALA®️ Shop
    Followers
    2M
    Engagement
    47%
    Avg. views
    –
  24. 24

    Desi(opens TikTok profile)

    @desi.luilaGermanyEmail on file

    Fashion, beauty and dance with an LGBTQ+ welcome in the bio, averaging about 2.4M views. Business email on file.

    Has promotedSnapback beanie
    Followers
    5M
    Engagement
    10%
    Avg. views
    2.4M
  25. 25

    Xlaeta(opens Instagram profile)

    @xlaetaGermanyEmail on file

    A 'digital diary' of motherhood, fashion and beauty, per the bio, with Maybelline among detected deals. Business email on file.

    Has promotedMaybellineLoungeIndigo Lune
    Followers
    3M
    Engagement
    14%
    Avg. views
    83.5K
  26. 26

    Maya / plant-based food and recipes(opens Instagram profile)

    @fitgreenmindGermanyEmail on file

    Plant-based recipes 'for EVERYONE', per the bio, posting about 20 times a month, with Planted and HexClad among detected deals. Business email on file.

    Has promotedeatplantedHexClad_europesoulspice.tastethatmatters
    Followers
    4M
    Engagement
    5%
    Avg. views
    366K
  27. 27

    Thomas Chu(opens TikTok profile)

    @thvmxxsGermanyEmail on file

    Streetwear and Korean-inspired outfits averaging about 1.7M views, with a first YouTube vlog linked in the bio. Business email on file.

    Has promotedSunglassesTrenchcoatCollage Jacket
    Followers
    2.6M
    Engagement
    18%
    Avg. views
    1.7M
  28. 28

    FionnTime(opens TikTok profile)

    @fionntimeGermanyEmail on file

    Comedy skits and music averaging about 927K views, with a pyjama line linked in the bio. Business email on file.

    Has promotedPyjamas
    Followers
    2.9M
    Engagement
    15%
    Avg. views
    927K
  29. 29

    noah(opens TikTok profile)

    @noahmiguellGermanyEmail on file

    Dance, music and comedy averaging about 3M views. Business email on file.

    Has promotedUNOTell me, baby, do you wanna
    Followers
    3M
    Engagement
    13%
    Avg. views
    3M
  30. 30

    Slavik(opens TikTok profile)

    @slavikjunge.ma4Germany

    Skits and pranks averaging about 15.1M views, with Nutella among detected mentions.

    Has promotedNutellaLe R.Minimalisto
    Followers
    4.7M
    Engagement
    6.3%
    Avg. views
    15.1M

See all German influencers with contact details

Filter the full database by country, engagement and the brands creators have promoted, then email them from your own inbox. Start free with a brand brief and 10 matched creators.

Start freeSee pricing

German creators by niche

Five German creators each in fashion, beauty, food, fitness and lifestyle. Highlights include Berlin creator Dalia Mya, nail ASMR from MISA, Turkish baking from Sevda Çelik, pro bodybuilder Markus Rühl and yoga teacher Mady Morrison.

German fashion creators

  1. 1

    Dalia Mya(opens Instagram profile)

    @daliaGermany

    Beauty · Fashion

    Has promotedGillette VenusEM
    Followers
    1.4M
    Engagement
    36%
    Avg. views
    20.4K
  2. 2

    Lisarosii OUTFITS & HAULS(opens Instagram profile)

    @lisarosiiGermany

    Hauls · Outfit inspiration

    Has promotedSHEINMissguided
    Followers
    1.4M
    Engagement
    27%
    Avg. views
    –
  3. 3

    Lara Bußmann(opens Instagram profile)

    @lara_bsmnnGermany

    Outfit inspiration · Style tips

    Has promotedMoschinoMoschino Perfume
    Followers
    871K
    Engagement
    34%
    Avg. views
    57.2K
  4. 4

    M A N O U(opens Instagram profile)

    @officialmanouGermany

    Athleisure · Hauls

    Has promotedHalaraSHEIN
    Followers
    1.1M
    Engagement
    31%
    Avg. views
    19.7K
  5. 5

    Andrea Subotic(opens Instagram profile)

    @andrea_suboticGermany

    Luxury fashion · Beauty

    Has promotedpradabeautykilianparis
    Followers
    1M
    Engagement
    28%
    Avg. views
    29.6K

German beauty creators

  1. 1

    TingTing Lai(opens Instagram profile)

    @tingting_laiGermany

    Hair styling · Beauty

    Has promotedGHDPrada
    Followers
    1.4M
    Engagement
    35%
    Avg. views
    –
  2. 2

    Paulina Kurka(opens Instagram profile)

    @paulinakurkaGermany

    Skincare · Haircare

    Has promotedcaudalielorealparis
    Followers
    754K
    Engagement
    31%
    Avg. views
    92.1K
  3. 3

    Rose(opens TikTok profile)

    @rose.friederikeGermany

    Makeup · Skincare

    Has promotedDemacle Film Studio packconcealer
    Followers
    4.8M
    Engagement
    3.9%
    Avg. views
    480K
  4. 4

    Misa(opens TikTok profile)

    @michaelasaadehGermany

    Nails · ASMR

    Has promotedMisa
    Followers
    2.5M
    Engagement
    11%
    Avg. views
    23.1M
  5. 5

    Payton Ramolla(opens Instagram profile)

    @payton.rGermany

    Hairstyling · Fashion

    Has promotedGHDpammys.official
    Followers
    758K
    Engagement
    69%
    Avg. views
    27.7K

German food creators

  1. 1

    Fatmas Kitchen(opens Instagram profile)

    @fatmadan_lezzetlerrGermany

    Recipes · Home cooking

    Has promotedBricard
    Followers
    2.1M
    Engagement
    13%
    Avg. views
    111K
  2. 2

    a_la_sevda(opens Instagram profile)

    @a_la_sevdaGermany

    Baking · Recipe tutorials

    Has promotedEinfachKochen
    Followers
    2.6M
    Engagement
    11%
    Avg. views
    126K
  3. 3

    Leyla Heiter(opens Instagram profile)

    @leylaheiterGermany

    Food & drink · Relationships

    Has promotedmoskovSkin
    Followers
    2M
    Engagement
    8%
    Avg. views
    382K
  4. 4

    Di1araa.s(opens Instagram profile)

    @dilaraa.sGermany

    Food & beverage · Vlogs

    Has promotededeka
    Followers
    3M
    Engagement
    7%
    Avg. views
    317K
  5. 5

    Cooking at Home(opens YouTube profile)

    YouTubeGermany

    Family recipes · Quick meals

    Has promotedChicken Breastsmushrooms
    Followers
    2.8M
    Engagement
    2%
    Avg. views
    31.9K

German fitness creators

  1. 1

    Markus Rühl(opens Instagram profile)

    @markusruehlGermany

    Bodybuilding · Athlete

    Has promotedRühl's BestesRule the Gym
    Followers
    1.3M
    Engagement
    38%
    Avg. views
    78.1K
  2. 2

    Emilia(opens Instagram profile)

    @emiliaGermany

    Running · Fitness

    Has promotedoneractivelorealparis
    Followers
    1.4M
    Engagement
    36%
    Avg. views
    –
  3. 3

    André Hamann(opens Instagram profile)

    @andrehamannGermany

    Pilates · Yoga

    Has promotedplx_studioshazeandglory
    Followers
    847K
    Engagement
    26%
    Avg. views
    5.6K
  4. 4

    Mady Morrison(opens Instagram profile)

    @madymorrisonGermany

    Yoga instruction · Yoga challenges

    Has promotedwomenshealth.de Magazinehandsignierte Exemplare
    Followers
    1M
    Engagement
    30%
    Avg. views
    –
  5. 5

    Christian Wolf(opens Instagram profile)

    @christianwolfGermany

    Protein diets · Weight management

    Has promotedProtein-Fasten-TrickFettverlust Buch
    Followers
    1.3M
    Engagement
    21%
    Avg. views
    –

German lifestyle creators

  1. 1

    Dagi Bee(opens YouTube profile)

    YouTubeGermany

    Vlogging · Personal vlogs

    Has promotedCerave
    Followers
    3.9M
    Engagement
    –
    Avg. views
    241K
  2. 2

    Lea(opens TikTok profile)

    @wifiloo_mGermany

    Lifestyle · Fashion

    Has promotedAmazon
    Followers
    3.8M
    Engagement
    7.7%
    Avg. views
    447K
  3. 3

    eyFreundin(opens TikTok profile)

    @eyfreundinGermany

    Couple · Pets

    Has promotedVogue
    Followers
    2.9M
    Engagement
    6.3%
    Avg. views
    2.7M
  4. 4

    angi(opens TikTok profile)

    @angelsign_Germany

    Beauty · Cosplay

    Has promotedFarina PerfumeHonkai Star Rail
    Followers
    1.9M
    Engagement
    12%
    Avg. views
    11.3M
  5. 5

    Maja Hochhalter(opens TikTok profile)

    @maja.hochhalterGermany

    Lifestyle · Social events

    Has promotedCheers
    Followers
    2M
    Engagement
    11%
    Avg. views
    22.3M

Germany micro-influencers worth a look

Ten German creators with 10K to 100K followers and engagement above the 6% median for accounts that size, from a Berlin drain-cleaning plumber and a brass quintet to an astrophotographer campaigning against light pollution.

  1. 1

    Alissa Marija(opens Instagram profile)

    @alissamarijaGermany

    Parenting · Pregnancy

    Has promotedMAMA
    Followers
    98.4K
    Engagement
    39%
    Avg. views
    12.2K
  2. 2

    Maite Richert(opens Instagram profile)

    @maite_richertGermany

    Running · Strength training

    Has promotedesncomnike
    Followers
    97.3K
    Engagement
    32%
    Avg. views
    2.9K
  3. 3

    Classic Brass Jürgen Gröblehner(opens YouTube profile)

    YouTubeGermany

    Brass music · Classical music

    Has promotedCDSheet Music
    Followers
    100K
    Engagement
    24%
    Avg. views
    51.8K
  4. 4

    William Wahl(opens Instagram profile)

    @william_wahl_musikGermany

    Satire · Chanson

    Followers
    98.9K
    Engagement
    29%
    Avg. views
    –
  5. 5

    Victoria(opens Instagram profile)

    @vishydjGermany

    Djing · Hardcore music

    Has promotedSoundcloud
    Followers
    97.5K
    Engagement
    39%
    Avg. views
    6.9K
  6. 6

    Liebevolle Gedanken Seelensprüche(opens Instagram profile)

    @lg_liebevollegedankenGermany

    Self-love · Mindfulness

    Has promotedKaffee
    Followers
    97.6K
    Engagement
    19%
    Avg. views
    48K
  7. 7

    Monique(opens TikTok profile)

    @moniquee__eGermany

    Fashion · Beauty

    Has promotedelegancehairofficialBLACKmonique
    Followers
    100K
    Engagement
    20%
    Avg. views
    448K
  8. 8

    Kempinger Drain cleaning and water jetting.(opens YouTube profile)

    YouTubeGermany

    Drain cleaning · Water jetting

    Has promotedWater jetting equipmentKempinger GmbH
    Followers
    96.7K
    Engagement
    10%
    Avg. views
    33.1K
  9. 9

    Ira Vampira(opens YouTube profile)

    YouTubeGermany

    Hair care · Skincare

    Has promotedHair tonerBalea Haarwasser
    Followers
    98.8K
    Engagement
    9%
    Avg. views
    1.7K
  10. 10

    astrophotographer from germany(opens TikTok profile)

    @astrophotographer_danielGermany

    Astrophotography · Space

    Has promotedStarlink
    Followers
    99.5K
    Engagement
    14%
    Avg. views
    796K

Median engagement for germany accounts with 10K to 100K followers in this snapshot: 6%.

How to choose the right creator

Five checks to run before you send the first email.

  1. German-speaking audience

    A German-language creator can also reach German speakers in Austria and Switzerland, while English-language creators based in Germany often have a global audience. Check the language of recent posts and ask for the audience breakdown by country.

  2. Ad labels

    Germany's state media authorities publish a guide to labeling ads on social media, based on the Medienstaatsvertrag and the Digitale-Dienste-Gesetz. Paid posts need a recognizable label, on every story slide too. Agree on the label in your brief.

  3. Creators with their own brands

    Several creators above run their own labels, from Gitta Banko's fashion line to the Beautx perfume. Check that a creator's own products don't compete with yours before you pitch.

  4. Past promotions in your category

    Every pick shows the brands topYappers detected in their posts, from Adidas, Puma and BOSS to L'Oréal Paris and Maybelline. Start with creators who already sold something like your product.

  5. Contact availability

    topYappers has a business email on file for 23 of the 30 creators in this ranking, and many German creators also link a legal notice (Impressum) with contact details in their bio.

How we built this list

  • Every creator and number comes from the topYappers creator database, pulled October 20, 2026. We list one account per creator.
  • To qualify, an account needs at least 10K followers, measurable recent activity and at least one brand promotion detected in its posts. We leave out brand and company accounts, celebrities whose feeds aren't creator-led, children's channels, adult content and gambling promoters.
  • The ranking leads with audience size. Engagement rate, brand-deal history, posting frequency and profile completeness break near-ties. Placement is based only on this data.
  • Engagement rate is measured by topYappers on recent posts. It isn't measured for most YouTube channels (shown as a dash) and isn't directly comparable across platforms.
  • Micro-influencers have 10K to 100K followers and engagement above the median for that group in this niche.
  • We refresh this list every month. Numbers on live profiles change daily, so check them before you reach out.

Frequently asked questions

Who are the biggest German influencers right now?

By followers in this snapshot: noelgoescrazy (41.3M TikTok followers), lena mantler (19.6M Instagram followers) and Nic Kaufmann (19.3M TikTok followers). Check views and engagement too, which say more about current reach.

Which German influencers work with sports and fashion brands?

In this snapshot, noelgoescrazy is an Adidas ambassador and Alica Schmidt a BOSS athlete, per their bios. Detected deals include Porsche for Alica Schmidt, Puma for Merayad and Prada for Nic Kaufmann.

How much do German influencers charge?

It depends on audience size, views, platform and usage rights. Use our free creator rate calculator for a starting estimate, then confirm with the creator or their agency.

Are micro influencers in Germany worth it?

Often, yes. The micro-influencers above have 10K to 100K followers and engagement above the 6% median for their size, and many speak to one niche very well.

How often is this list updated?

Every month. We pull a fresh snapshot from the topYappers database, re-rank the creators and update every number. This version uses data from October 20, 2026.

See all German influencers with contact details

topYappers covers 44M+ creators across TikTok, Instagram, YouTube, LinkedIn, X, Twitch and newsletters, with contact emails, the brands each creator has promoted and outreach from your own inbox. $59 a month or $299 a year.

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