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Top Mom Influencers in 2026

These are the top mom influencers brands can work with right now: 30 creators from 8 countries, ranked with data from the topYappers database. They cover pregnancy, newborns, toddlers and big-family life, and many run their own beauty, fashion or baby businesses. We left out accounts where a child is the star or an adult manages a child's profile. Every pick is active and has promoted at least one brand. Below the ranking: more mom influencers on Instagram and ten smaller accounts with very engaged followers. Updated October 2026.

Featuring Lais Oliveira, Maju Mendonça, Pantipa A and 27 more

By the topYappers teamRefreshed monthly

Top 30 mom influencers, ranked

Audience size leads the ranking, and engagement and brand-deal history break near-ties. YouTube rarely exposes likes, so compare average views there. Notes come from each creator's own bio and the promotions topYappers detected in their posts.

  1. 1

    Lais Oliveira(opens Instagram profile)

    @laisoliveiraBrazilEmail on file

    Brazilian mom of Luís Henrique and CEO of Laoli Beauty, per the bio, mixing motherhood with beauty and humor. Reels average about 929K views; business email on file.

    Has promotedlaolibeauty
    Followers
    5.1M
    Engagement
    18%
    Avg. views
    929K
  2. 2

    Maju Mendonça(opens Instagram profile)

    @majumendoncaBrazilEmail on file

    Brazilian journalist and mom of two, per the bio, posting family life and child development more than 60 times a month. Business email on file.

    Has promotedEmmafundamentoeditoraclubefundamento
    Followers
    6.4M
    Engagement
    14%
    Avg. views
    239K
  3. 3

    Pantipa A(opens Instagram profile)

    @pantipa.aThailand

    Thai mother of two and founder of Vanilla Salon in Bangkok, per the bio, covering family, beauty and home.

    Has promotedVanillasalon.bkk
    Followers
    3.1M
    Engagement
    25%
    Avg. views
    –
  4. 4

    Morgana Secco(opens Instagram profile)

    @morganaseccoBrazilEmail on file

    Brazilian mom sharing a simple, reflective family life and Disney and Universal trips, with a motherhood course linked in the bio. Business email on file.

    Has promotedWalt Disney World ResortUniversal StudiosUniversal Islands of Adventure
    Followers
    4.1M
    Engagement
    27%
    Avg. views
    –
  5. 5

    Asya Maya Başol(opens Instagram profile)

    @mayabasolTurkeyEmail on file

    Turkish mom style and kids fashion creator, per the bio, with Reels averaging about 892K views and Rixos Premium Bodrum among detected deals.

    Has promotedRixos Premium BodrumHilal Akinci
    Followers
    2.6M
    Engagement
    24%
    Avg. views
    892K
  6. 6

    Shawn Johnson East(opens Instagram profile)

    @shawnjohnsonUnited StatesEmail on file

    'Wife. Mom. Olympian. NYT Bestselling Author. YouTuber.', per the bio, and podcast co-host. Tropicana and Uncrustables appear among detected deals.

    Has promotedTropicana Essentialsuncrustables
    Followers
    4.4M
    Engagement
    33%
    Avg. views
    –
  7. 7

    Bia Napolitano(opens Instagram profile)

    @bianapolitanoBrazilEmail on file

    Brazilian mom sharing family life and humor ('joy is for sharing'), with an in-house clothing brand, Nappo, per the bio. Business email on file.

    Has promotedComfortComfort BoomCertificados de ouro
    Followers
    4.9M
    Engagement
    23%
    Avg. views
    –
  8. 8

    Júlia Mazzocco(opens Instagram profile)

    @juhmazzoccoBrazilEmail on file

    São Paulo mom of parenting vlogs and baby products, with engagement around 44%. Business email on file.

    Has promotedNancare®️Vitamina Dbarboursbeauty
    Followers
    4M
    Engagement
    44%
    Avg. views
    –
  9. 9

    your best friend ace(opens TikTok profile)

    @acefullyaliveUnited StatesEmail on file

    'Your best friend Ace' and Wynter's mama, per the bio, with stroller, car seat and baby-monitor brands among detected promotions. Business email on file.

    Has promotedUppa Baby Vista 2Zoe strollerGraco turn to me car seat
    Followers
    4.9M
    Engagement
    20%
    Avg. views
    540K
  10. 10

    Isabelle Abreu(opens Instagram profile)

    @xsbelBrazilEmail on file

    Brazilian mom of Amelie and ambassador for Turma da Mônica Baby diapers, per the bio, with Prime Video among detected deals. Business email on file.

    Has promotedFraldas Turma da Mônica BabyPrime VideoMorarComLorenzetti
    Followers
    4.2M
    Engagement
    20%
    Avg. views
    690K
  11. 11

    Family Fun Pack(opens YouTube profile)

    YouTubeUnited StatesEmail on file

    Kristine has documented life as a mom of eight, including identical twins, since 2011, per the description. Kids' gear and toys dominate detected promotions; business email on file.

    Has promotedChildren's costumesKids' hooded shark towelsBig Wheel Tricycle
    Followers
    10.5M
    Engagement
    –
    Avg. views
    252M
  12. 12

    Marcela Mistral(opens Instagram profile)

    @musamistralMexicoEmail on file

    Mexican influencer, YouTuber, speaker, singer and TV host, and a mom and wife, per the bio, posting more than 40 times a month. Business email on file.

    Has promotedDoña Alegría Pastelería
    Followers
    3.1M
    Engagement
    18%
    Avg. views
    104K
  13. 13

    Naiumi Goldoni(opens Instagram profile)

    @naiumigoldoniBrazilEmail on file

    Brazilian actress, creator and speaker covering motherhood, relationships and finances, per the bio. Bepantol Baby appears among detected deals.

    Has promotedbepantolbaby
    Followers
    1.7M
    Engagement
    38%
    Avg. views
    29K
  14. 14

    Sthe Carvalho(opens Instagram profile)

    @sthefannycvoficialBrazilEmail on file

    Brazilian mom of three boys sharing routines and humor, per the bio. Business email on file.

    Has promotedgrupofarol.com
    Followers
    3M
    Engagement
    22%
    Avg. views
    478K
  15. 15

    Janaína Taffarel(opens Instagram profile)

    @janataffarelBrazilEmail on file

    Brazilian beauty creator and mom posting nursery decor and baby fashion, with engagement around 41%. Business email on file.

    Has promotedcriartatelier__carolemariashopsimplesassim
    Followers
    1.7M
    Engagement
    41%
    Avg. views
    201K
  16. 16

    Ketlyn Bellaver(opens Instagram profile)

    @ketlynbellaverBrazilEmail on file

    'Real motherhood': a mother of three, per the bio, with SHEIN and Proton among detected deals. Business email on file.

    Has promotednaturhairvitaminProton.mesheinbrasil
    Followers
    1.9M
    Engagement
    22%
    Avg. views
    296K
  17. 17

    Karine Carrijo Lima(opens Instagram profile)

    @karinecarrijo_Brazil

    Brazilian mom of twins who also writes about pregnancy loss, per the bio, with a book out, Quase Te Conheci.

    Has promotedLivro ‘QUASE TE CONHECI’
    Followers
    2.8M
    Engagement
    53%
    Avg. views
    –
  18. 18

    Sara Smith(opens TikTok profile)

    @saraplustwinsUnited StatesEmail on file

    Fertility nurse and mom of twins, per the bio, averaging about 3.7M views. Gerber appears among detected deals; business email on file.

    Has promotedGerber Veggie HeartsRetinol creamLip Gloss
    Followers
    3.4M
    Engagement
    19%
    Avg. views
    3.7M
  19. 19

    Melissa Metrano(opens TikTok profile)

    @melissametranoUnited StatesEmail on file

    Mom of 2 posting beauty, home and DIY, per the bio, averaging about 5.5M views. Business email on file.

    Has promotedAqua DragonsCastor stoneRed foamy soap
    Followers
    8.3M
    Engagement
    5.3%
    Avg. views
    5.5M
  20. 20

    greyandmama(opens TikTok profile)

    @greyandmamaUnited States

    Mom-and-toddler videos ('CEO of thank you, mama'), with a book out, per the bio. Uncrustables, Disney+ and Bluey appear among detected promotions.

    Has promotedUncrustablesDisney+Bluey
    Followers
    7.1M
    Engagement
    5.5%
    Avg. views
    430K
  21. 21

    booboookitty_jo(opens TikTok profile)

    @booboookitty_joUnited StatesEmail on file

    A 24-year-old mom and toddler Jo, per the bio, posting pregnancy and mom life, averaging about 8.5M views. Business email on file.

    Has promotedWaffle HouseStarbucksRaspberry Leaf Tea
    Followers
    3.1M
    Engagement
    16%
    Avg. views
    8.5M
  22. 22

    Nikkireneej(opens TikTok profile)

    @therealnikkireneeUnited StatesEmail on file

    'Mama of three', per the bio, posting parenting and lifestyle, averaging about 2.8M views. Business email on file.

    Followers
    3.2M
    Engagement
    15%
    Avg. views
    2.8M
  23. 23

    The Coleman Family(opens TikTok profile)

    @sailorkinsleyUnited StatesEmail on file

    The Coleman Family: mom (28) and dad (29), per the bio, with family vlogs averaging about 11.4M views. Hershey's appears among detected deals.

    Has promotedHershey'sHarry PotterSpirit Halloween
    Followers
    3.3M
    Engagement
    13%
    Avg. views
    11.4M
  24. 24

    Maya Bynoe(opens TikTok profile)

    @mayabynoeUnited States

    'Wife and Mama' in Atlanta, per the bio, with family life and moving content averaging about 14.8M views.

    Has promotedLug
    Followers
    1.8M
    Engagement
    22%
    Avg. views
    14.8M
  25. 25

    Jane Williamson(opens YouTube profile)

    YouTubeUnited States

    'THE Utah mom', per the bio, with family travel, parenting advice and ADHD awareness on YouTube.

    Has promotedStrollerOrange workout dressMakeup Routine
    Followers
    4.3M
    Engagement
    –
    Avg. views
    209K
  26. 26

    Paola Dralmor(opens TikTok profile)

    @paola_dralmorSpainEmail on file

    Spanish single mom of two, per the bio, open to collaborations. Business email on file.

    Has promotedColab
    Followers
    2.8M
    Engagement
    13%
    Avg. views
    85.5K
  27. 27

    Mama Karls(opens TikTok profile)

    @mamakarlsssUnited StatesEmail on file

    Mom, 26 ('just mom things'), per the bio, mixing parenting with food and travel vlogs. Business email on file.

    Has promotedState FairFried OreosNachos
    Followers
    1.8M
    Engagement
    19%
    Avg. views
    413K
  28. 28

    Vien(opens YouTube profile)

    YouTubePhilippinesEmail on file

    Filipino mom, 26, per the description, covering childcare and family health, with Unilab among detected deals. Business email on file.

    Has promotedUnilab
    Followers
    3.4M
    Engagement
    –
    Avg. views
    265K
  29. 29

    mom linda tan(opens YouTube profile)

    YouTubeIndonesia

    Indonesian mother of three who loves cooking and travel, per the description, and teaches kids about nature.

    Followers
    3.3M
    Engagement
    –
    Avg. views
    8.1K
  30. 30

    noel & giada(opens TikTok profile)

    @_the1stnoelUnited StatesEmail on file

    Mom of two, 27, per the bio, with Tubby Todd and Uncrustables among detected promotions. Business email on file.

    Has promotedTubby Todd hair body washUncrustablesKiwi
    Followers
    2.6M
    Engagement
    12%
    Avg. views
    581K

See all mom influencers with contact details

Filter the full database by country, engagement and the brands creators have promoted, then email them from your own inbox. Start free with a brand brief and 10 matched creators.

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Mom influencers on Instagram

Half the ranking is already on Instagram. These are eight more moms there, from baby-sleep expert Taking Cara Babies and Dancing with the Stars pro Lindsay Arnold to home and petite-fashion creator Ayla Woodruff and Polish lifestyle mom Aniela Woźniakowska.

  1. 1

    Taking Cara Babies: Baby and Toddler Sleep Expert(opens Instagram profile)

    @takingcarababiesUnited States

    Baby sleep · Child development

    Has promotedNara Organics
    Followers
    2.9M
    Engagement
    15%
    Avg. views
    83.2K
  2. 2

    Lindsay Arnold Cusick(opens Instagram profile)

    @lindsarnoldUnited States

    Dance fitness · Workout routines

    Has promotedDreftRylee + Cru
    Followers
    1.7M
    Engagement
    22%
    Avg. views
    244K
  3. 3

    Ayla Woodruff(opens Instagram profile)

    @ayla_woodruffUnited States

    Mom life · Home décor

    Has promotedCoteriebloomsupps
    Followers
    1.3M
    Engagement
    39%
    Avg. views
    219K
  4. 4

    Krystiana(opens Instagram profile)

    @krystianatianaUnited States

    Family · Pregnancy

    Has promotedrenovationbeautywith_bailey
    Followers
    4.7M
    Engagement
    15%
    Avg. views
    –
  5. 5

    Tiffany Toth(opens Instagram profile)

    @tiffanytothxoxoUnited States

    Family · Mom life

    Has promotedHello KittyUlta
    Followers
    1.3M
    Engagement
    24%
    Avg. views
    4.1K
  6. 6

    Ainsley Rodriguez(opens Instagram profile)

    @ainsleyUnited States

    Parenting · Beauty

    Has promotedHuggies
    Followers
    2.6M
    Engagement
    12%
    Avg. views
    174K
  7. 7

    Jadeseba(opens Instagram profile)

    @jadesebaBrazil

    Family · Parenting

    Has promotedNestlèdafiti
    Followers
    2.4M
    Engagement
    13%
    Avg. views
    19.2K
  8. 8

    Aniela Woźniakowska(opens Instagram profile)

    @lilmastiPoland

    Family · Motherhood

    Has promotedMegasaray Club Belek
    Followers
    1.5M
    Engagement
    47%
    Avg. views
    –

Moms micro-influencers worth a look

Ten mom creators with 10K to 100K followers and engagement above the 6.9% median for accounts that size, from breastfeeding advocates to stroller reviewers. Great for product seeding and honest first reviews.

  1. 1

    adoorablebabiesTM(opens Instagram profile)

    @adoorablebabiesUnited States

    Motherhood · Baby content

    Has promotedPhomemo M02 Pro sticker printer
    Followers
    99.5K
    Engagement
    29%
    Avg. views
    3.1K
  2. 2

    SARLEA MAHLifestyle Architect(opens Instagram profile)

    @sarleamahUnited States

    Motherhood · Fashion

    Has promotedBanana RepublicGapkids
    Followers
    98.6K
    Engagement
    41%
    Avg. views
    313
  3. 3

    Inês Folque(opens Instagram profile)

    @ines.folquePortugal

    Motherhood · Oral hygiene

    Has promotedOral-B
    Followers
    96.6K
    Engagement
    47%
    Avg. views
    5.6K
  4. 4

    Shannon Murphy(opens Instagram profile)

    @cupcakeshannonUnited States

    Motherhood · Health & wellness

    Has promotedHenry Ford Health
    Followers
    96.1K
    Engagement
    64%
    Avg. views
    13K
  5. 5

    Priya Gurbaani and Angad(opens Instagram profile)

    @itsmegurbaaniIndia

    Mom bloggers · Lifestyle

    Has promotedfirstcryindiaWai
    Followers
    95.8K
    Engagement
    29%
    Avg. views
    17.2K
  6. 6

    Ashley(opens TikTok profile)

    @beautypureUnited States

    Motherhood · Breastfeeding

    Followers
    97.2K
    Engagement
    27%
    Avg. views
    485K
  7. 7

    Christina Elie(opens TikTok profile)

    @earthmamaelieUnited States

    Baby products · Strollers

    Has promotedaccessoriesGold Premium Seat
    Followers
    99.1K
    Engagement
    23%
    Avg. views
    1.1M
  8. 8

    Heaven(opens TikTok profile)

    @notheaven77United States

    Toddler · Parenting

    Has promotedBagel
    Followers
    94.2K
    Engagement
    23%
    Avg. views
    2.9M
  9. 9

    Theresa(opens TikTok profile)

    @theresasandUnited States

    Family · Motherhood

    Has promotedlotiontoys
    Followers
    99.4K
    Engagement
    20%
    Avg. views
    1.5M
  10. 10

    Nicie(opens TikTok profile)

    @nicie.tvUnited States

    Parenting · Family

    Has promotedMcDonald'sHappy Meal
    Followers
    97.5K
    Engagement
    20%
    Avg. views
    2M

Median engagement for moms accounts with 10K to 100K followers in this snapshot: 6.9%.

How to choose the right creator

Five checks to run before you send the first email.

  1. Children's privacy and safety

    Kids often appear in mom content. Agree on what's okay to show, keep children out of the sales pitch, and make sure any product used with a child meets safety standards before it ships.

  2. Life stage

    Pregnancy, newborn, toddler and school-age content reach very different parents. Match the creator's current stage to your product, and remember that stage changes fast.

  3. Audience country

    This ranking leans US and Brazil, with moms from 8 countries in total. Ask for the audience breakdown and check that followers can buy where you sell.

  4. Past promotions in your category

    Diapers, strollers, car seats, snacks and family travel all appear above. A mom who already used a product like yours knows which details other parents care about.

  5. Contact availability

    Most mom creators list a business email or an agency. topYappers has a business email on file for 24 of the 30 creators in this ranking.

How we built this list

  • Every creator and number comes from the topYappers creator database, pulled October 20, 2026. We list one account per creator.
  • To qualify, an account needs at least 10K followers, measurable recent activity and at least one brand promotion detected in its posts. We leave out brand and company accounts, celebrities whose feeds aren't creator-led, children's channels, adult content and gambling promoters.
  • The ranking leads with audience size. Engagement rate, brand-deal history, posting frequency and profile completeness break near-ties. Placement is based only on this data.
  • Engagement rate is measured by topYappers on recent posts. It isn't measured for most YouTube channels (shown as a dash) and isn't directly comparable across platforms.
  • Micro-influencers have 10K to 100K followers and engagement above the median for that group in this niche.
  • We refresh this list every month. Numbers on live profiles change daily, so check them before you reach out.

Frequently asked questions

Who are the biggest mom influencers right now?

By followers in this snapshot: Family Fun Pack (10.5M YouTube subscribers), Melissa Metrano (8.3M TikTok followers) and greyandmama (7.1M TikTok followers). Mom audiences are highly engaged, so compare views and engagement as well.

Who are the top mom influencers on Instagram?

In this ranking, Lais Oliveira, Maju Mendonça, Shawn Johnson East and Bia Napolitano lead on Instagram, and the Instagram section above adds eight more, including Taking Cara Babies and Lindsay Arnold.

How much do mom influencers charge?

It depends on audience size, views, platform and usage rights. Use our free creator rate calculator for a starting estimate, then confirm with the creator.

Are micro mom influencers worth it?

Often, yes. The micro-influencers above have 10K to 100K followers and engagement above the 6.9% median for their size, and parents trust recommendations from other parents.

How often is this list updated?

Every month. We pull a fresh snapshot from the topYappers database, re-rank the creators and update every number. This version uses data from October 20, 2026.

See all mom influencers with contact details

topYappers covers 44M+ creators across TikTok, Instagram, YouTube, LinkedIn, X, Twitch and newsletters, with contact emails, the brands each creator has promoted and outreach from your own inbox. $59 a month or $299 a year.

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Keep exploring

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