Understanding TikTok's Trust Scoring System and Getting Views

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Factors Affecting Views on New Accounts

New accounts on social media platforms often encounter an initial struggle with viewership. Many assume it's due to content or niche selection; however, the underlying issue frequently lies within the platform's trust scoring system. In the context of this platform, every newly created account begins its journey with a low trust score, impacting how content is distributed.

The Importance of Trust Scores

When a user creates a new account, the platform immediately categorizes it as "unverified." In the initial 48 to 72 hours, the platform closely monitors user activity, analyzing a variety of behaviors, including:

• Duration of scrolling
• Likes given to content
• Posts skipped
• Navigation speed
• Interaction patterns indicating human or automated behavior

The initial actions taken after creating the account—such as immediately posting multiple slideshows—can indicate spam behavior to the platform. Such actions will significantly damage the trust score, leading to a lack of content visibility and almost zero views for posts.

Distribution Pools Explained

The platform employs varied distribution pools that directly affect how content is shared:

1. New Unverified Accounts: Limited reach.
2. Verified Human Behavior: Normal reach.
3. Trusted Creator Accounts: Maximum reach.

Most accounts that fail to gain traction often remain in the first pool due to rushing to publish content without first establishing a trust level.

Recommended Steps for New Accounts

The platform expects new users to display specific behaviors to improve their trust scores:

• Day 1-2:
  • Spend 20-30 minutes scrolling the For You Page (FYP).
  • Like 10-15 videos relevant to the chosen niche.
  • Follow 5-10 accounts within the community.
  • Watch videos fully and leave genuine comments.
  • Do not post any content during this period.

These activities demonstrate to the platform both the niche the user is interested in and their human-like engagement, which is essential for building credibility.

• Day 3:

  • Maintain the same engagement routine for active participation.
  • Post one simple video. It is advised not to aim for virality at this stage, as this is primarily a testing phase.
  • If the video receives between 200-400 views, it signifies a growing trust score, while 0 views indicates potential shadow banning and a need for further warming up.

• Day 4-7:

  • Continue posting 1-2 times per day while engaging for about 15-20 minutes.
  • Avoid excessive posting and spamming behavior, maintaining a low profile during this probation period.

• Day 7+:

  • After establishing a trust score, users may scale up to posting 3-6 times per day.
  • An established trust score allows for broader content distribution without fear of penalties.

Long-Term Account Health

Accounts that gain immediate popularity often did so through proper warmup practices or by benefiting from the platform's initial testing methodology. When an account is flagged as low trust, it can permanently affect future posts, regardless of content quality; thus, starting a new account may be necessary for those who skipped warmup.

Behavioral Pitfalls to Avoid

Several actions are detrimental to maintaining a high trust score:

• Using VPNs or changing locations frequently.
• Logging into the account from multiple devices inconsistently.
• Engaging in bulk following or unfollowing behaviors.
• Repeating captions or similar content back-to-back.
• Utilizing questionable third-party applications or scheduling tools.
• Accessing accounts from jailbroken devices and low-quality IP addresses.

The platform keeps track of all device-related behaviors and fingerprints, flagging accounts that display automated activity patterns.

Conclusion

The warming-up process for new accounts may take between 3-7 days, and many individuals lack the patience needed during this period. This leads to numerous accounts receiving no views at all. Building trust is essential for long-term visibility; hence, proper onboarding strategies save users from long-term issues with account reach.

Understanding this trust scoring system is crucial for users looking to maximize their visibility and engagement. Each account must take the time and effort required to establish credibility to avoid potential stagnation and invisibility. For those involved in influencer marketing, having access to a comprehensive influencer database can also aid in strategizing and connecting with established creators.