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Gaming Influencers: The Powerhouse of Engagement

The gaming category is booming on TikTok, with top influencers like Ishowspeed, Flighthouse, and Arigameplays taking center stage. With followers ranging from 34 million to 25 million, these influencers promote a plethora of products, including mainstream video games like Fortnite and Call of Duty, energizing brands such as G Fuel, and even premium products like Mercedes.

Data shows that the most mentioned gaming products include PUBG (4010 mentions) and Minecraft (1133 mentions), tapping into a multi-billion-dollar market that is heavily influenced by social media. U.S.-based influencers dominate the scene, contributing significantly with energy drinks and gaming gear being the most active promotion niches.

With over 80,000 followers each, these influencers have proven their prowess in engaging massive audiences, demonstrating the influence of gaming communities and streaming services on consumer behavior.

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