Toys Influencer Insights

Discover top influencers, trending products, and market opportunities in the Toys niche

Follower Analytics

Distribution of followers across different platforms and categories

Follower Distribution

Most Followers In These Ranges

#110-50k
#2100-250k
#35-10k
#42-5k
#550-100k

Top Influencers

@nathan_fox_was_here

3,000,000 followers

Top Niches

Toys
Collectibles
Blind Boxes

Featured Products

Tokidoki
Mini Brands
High Engagement

@javi.toys

2,400,000 followers

Top Niches

Slime Supplies
Arts and Crafts Materials
DIY Kits

Featured Products

Slime
High Engagement

@minibrands

2,300,000 followers

Top Niches

Toys
Collectibles
Miniatures

Featured Products

Mini Brands
Miniverse
High Engagement

@popmartglobal

1,500,000 followers

Top Niches

Toys & Games
Collectibles
Blind Box Retailers

Featured Products

POP MART
High Engagement

@niatoys

1,400,000 followers

Top Niches

Toys
ASMR
Kids Products

Featured Products

High Engagement

@prettypretendplay

1,200,000 followers

Top Niches

Toys & Games
Kids Products
Family Entertainment

Featured Products

High Engagement

Product Analytics

Most mentioned products and their performance metrics

Top Mentioned Products

Top Product

Top 5 Products

#1Barbie
11 mentions
#2Mini Brands
7 mentions
#3Marvel Legends
7 mentions
#4Miniverse
6 mentions
#5Hello Kitty
6 mentions

About Toys

Detailed insights and analysis about this category

Discover the Vibrant World of Toy Influencers on TikTok

The TikTok category of Toys has taken the social media scene by storm, attracting millions of followers who crave entertaining and imaginative content. From toy unboxing to vibrant toy photography, influencers in this space engage a diverse audience, making them perfect partners for brands aiming to boost visibility in kids products and collectibles.

Notable influencers like Nathan Fox and Javi Toys lead the pack with millions of followers, showcasing popular products like Mini Brands, Hello Kitty, and Barbie. With so many followers, this category sees excellent reach—out of 100 top influencers, 7 have over 1M followers.

The heatmap shows a strong demand for products across various niches, including educational toys, kids' entertainment, and even slime supplies, proving the versatile interests of TikTok viewers. As brands look to deepen their market penetration, aligning with influencers within the thriving toy community symbolizes a strategic move.

To tap into this booming influencer market, access our comprehensive influencer database. Discover trends, pinpoint collaborations, and supercharge your marketing strategy today!

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