Small Business Influencer Insights

Discover top influencers, trending products, and market opportunities in the Small Business niche

Follower Analytics

Distribution of followers across different platforms and categories

Follower Distribution

Most Followers In These Ranges

#110-50k
#250-100k
#32-5k
#4100-250k
#55-10k

Top Influencers

@bbyegan_

4,700,000 followers

Top Niches

DIY Supplies
Tie Dye Kits
Small Business Resources

Featured Products

T-shirts
Tumblers
High Engagement

@ofaspen

631,500 followers

Top Niches

Art Supplies
Stationery
Planner & Journaling

Featured Products

Kraken
Purple People Eater Mystery Pen pack
High Engagement

@snazzybeauty01

395,100 followers

Top Niches

Etsy Sellers
Handmade Products
Craft Supplies

Featured Products

Pins
Stickers
High Engagement

@theslatelady

314,400 followers

Top Niches

Home Decor
Gifts
Handmade

Featured Products

Chopping Boards
Mugs
High Engagement

@noelicreates

231,900 followers

Top Niches

Small Businesses
Etsy Sellers
Crafters

Featured Products

mystery bags
keychain
High Engagement

@jasmithdesigns

151,600 followers

Top Niches

Print on Demand Products
Stationery & Office Supplies
Etsy Marketing Tools

Featured Products

tees
stationery
High Engagement

Product Analytics

Most mentioned products and their performance metrics

Top Mentioned Products

Top Product

Top 5 Products

#1stickers
7 mentions
#2Stickers
5 mentions
#3tumblers
4 mentions
#4bookmarks
3 mentions
#5T-shirts
3 mentions

About Small Business

Detailed insights and analysis about this category

Exploring the Small Business TikTok Scene

The realm of Small Business influencers on TikTok is thriving, with creativity and entrepreneurship at its forefront. With an impressive follower count reaching up to 4.7 million, influencers like @bbyegan_ lead the charge, promoting a diverse array of products from T-shirts to heat presses, catering to DIY enthusiasts and aspiring entrepreneurs.

The heatmap of mentioned products reveals a strong preference for stickers and tumblers, essential tools for small brands looking to make their mark. As the trend gravitates toward personalization, platforms like Etsy have become popular among these influencers, who excel in promoting handmade goods tailored for niche markets.

Interestingly, the niche of Home Decor sits atop the promotional spectrum, reflecting a broader consumer appetite for items that personalize spaces. Additionally, the rise of small business resources and craft supplies has spawned a flourishing community wherein aspiring owners can connect and collaborate.

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