Unveiling the World of TikTok Publishing Influencers
The publishing category on TikTok is thriving, showcasing a plethora of talented influencers who captivate audiences with their love for books and literature. Leading the pack is @editorarecord with 257,400 followers, while influencers like @harpercollinsuk and @hachetteanz, with 47,700 and 19,700 followers respectively, blend engaging narratives with promotions for books, PR packages, and literary newsletters.
The most mentioned products within this dynamic niche include beloved series like The Hunger Games and iconic shows like Stranger Things, emphasizing the intersection of literature and pop culture. With over 60% of influencers focusing on themes such as Author Marketing and Book Promotion, it's evident that close-knit communities such as book clubs and reading groups are thriving on this platform.
With a follower distribution highlighting emerging voices, a sizable portion of influencers fall within the 10-50k range, driving authenticity in content creation. For brands looking to leverage the enthusiastic follower base in publishing, investing in the TikTok influencer space can yield significant returns.
Are you ready to tap into this vibrant market? Gain access to our influencer database today to find the perfect TikTok publishing influencer for your next campaign!