Exploring TikTok Influencers in the Engineering Realm
In the dynamic world of TikTok, engineering influencers are paving the way for innovation and technology engagement. With a diverse range of subcategories like Engineering & Technology and Engineering & Construction, these influencers are not just sharing knowledge but are also promoting essential tools and components. Top influencers, such as @engineezy and @mtdcnc, boast impressive follower counts of 406,500 and 258,200, respectively, showcasing their impact in fields that include robotics, electronics components, and industrial machinery.
The products highlighted in their videos run the gamut from essential engineering software like Solidworks and Keycad to hardware like Arduino and ESP32. Notably, products such as conveyor belts and steel bars appear frequently, demonstrating trends in construction and manufacturing.
For aspiring engineers and brands, influencer marketing in engineering offers rich niches to explore, with opportunities in STEM education, robotics, and construction equipment. If you’re keen to connect with leading influencers and leverage this vibrant ecosystem, consider gaining access to our influencer database. Uncover insights that can drive your business, boost your brand visibility, and tap into the future of engineering!