Exploring Culture & Society on TikTok: Influencers Making an Impact
In the vibrant world of TikTok, the Culture & Society category captures diverse themes such as Culture, Arts, Education, and Travel. Leading the pack are influencers like @uniquetiago and @jojo_global.admissions, amassing followings of over a million while promoting cultural experiences and language learning apps.
A heatmap of mentions in their videos reveals a blend of everyday products and cultural staples, with "Chips" and "Black Beans" among the favorites, both mentioned twice. Meanwhile, the top niches for promotion highlight the importance of Travel (35 mentions) and Cultural Experiences (20 mentions), demonstrating the platform's rich engagement with lifestyle and heritage topics.
With 35% of influencers having over 1 million followers, the potential for brands looking to engage with cultural narratives is vast. Embracing this diverse influencer landscape can significantly elevate your brand’s visibility.
Unlock the full potential of TikTok influencers and their impactful engagement metrics by gaining access to our comprehensive influencer database. Start connecting with the voices shaping culture today!