The Thriving World of Community on TikTok
As TikTok continues to grow, the Community category shines with influencers who engage millions and promote diverse causes. With an impressive follower count, top influencers like yoeslan (19M) from the US and goub (19M) from the UK are leading the charge, highlighting powerful topics ranging from travel to human rights. While many influencers remain product-neutral, goub stands out with mentions of brands like iPhone, Four Seasons Orlando, and Guinness, perfectly aligning with the travel and food niches.
The data indicates a strong demand for community engagement, evident in niche mentions like social media management and even non-profit organizations. Interestingly, the heatmap reveals hotspots for follower ranges predominantly above 1M, making this space ripe for brands seeking influencers with expansive reach.
Our findings show the power of community lies not only in promoting products but also in championing causes that resonate deeply with audiences. If you're ready to tap into this vibrant category, consider investing in the TopYappers Influencer Database. Gain access to invaluable data, trends, and contacts that can amplify your brand or message in the ever-evolving TikTok landscape!